Investigating Three Digital Transformation Theories TAM, TTF, and UTAUT

Bibliographic Details
Title:	Investigating Three Digital Transformation Theories TAM, TTF, and UTAUT
Authors:	Serhii SY Dakov, Mohammed Nuther Ismail, Sarah Haitham Jameel, Bashar Khudhair Abbas Al-Zeyadi, Adham Mohsen Saeed, Salman Mahmood Salman, Haider Ali
Source:	Proceedings of the XXth Conference of Open Innovations Association FRUCT, Vol 36, Iss 1, Pp 538-548 (2024)
Publisher Information:	FRUCT, 2024.
Publication Year:	2024
Collection:	LCC:Telecommunication
Subject Terms:	industry 5.0, digital transformations, competitive advantages, organizational evolution, tam, ttf, utaut, technological integration, strategic formulation, Telecommunication, TK5101-6720
More Details:	Businesses of all kinds are breaching into Industry 5.0, and they require pursuing digital transformation (DT) with great aggression as it provides them the leverage in getting a competitive advantage, more numbers on top line as revenue, and much deeper relationships from a customer standpoint. DT is a far-reaching organizational change necessitating the integration of technologies such as blockchain, IoT, AI, and Cloud Computing. The article aims to emphasize the importance of theoretical frameworks to guide successful DT in organizations. It critiques the role of these frameworks in addressing common challenges seen in DT programs. The study reviews and analyses a range of theoretical frameworks such as Technology Acceptance Model (TAM), Task-Technology fit, and the Unified Theory of acceptance and use technology (UTAUT) extensively. This article reviews existing models and synthesizes their findings from thorough research in a wide range of organizational environments to understand how they can be applied and have been used within DT projects. The proposed article asserts that the main reason behind most of the failure of DT initiatives is planning which does not take into account many strategic factors and one of those factors are flexible organization and cultural integration. This concludes how the ever-ongoing problem of adopting technology is no longer unexplored by stating that TAM, TTF, and UTAUT can be successfully used to let organizations overcome these hurdles. The article underscores the need for strategic, culturally appropriate approaches to DT and highlights that theoretical underpinnings are integral in this effort. By embedding TAM, TTF, and UTAUT into a typical DT strategy, the way businesses navigate their complex environment in time is more likely to acknowledge where technological development should align with strategic goals as well as cultural values.
Document Type:	article
File Description:	electronic resource
Language:	English
ISSN:	2305-7254 2343-0737
Relation:	https://www.fruct.org/publications/volume-36/fruct36/files/Nut1.pdf; https://doaj.org/toc/2305-7254; https://doaj.org/toc/2343-0737
DOI:	10.23919/FRUCT64283.2024.10749924
Access URL:	https://doaj.org/article/43f0596ae9e843d7828f2cfbf42da418
Accession Number:	edsdoj.43f0596ae9e843d7828f2cfbf42da418
Database:	Directory of Open Access Journals

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Items	– Name: Title Label: Title Group: Ti Data: Investigating Three Digital Transformation Theories TAM, TTF, and UTAUT – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Serhii+SY+Dakov%22">Serhii SY Dakov</searchLink><br /><searchLink fieldCode="AR" term="%22Mohammed+Nuther+Ismail%22">Mohammed Nuther Ismail</searchLink><br /><searchLink fieldCode="AR" term="%22Sarah+Haitham+Jameel%22">Sarah Haitham Jameel</searchLink><br /><searchLink fieldCode="AR" term="%22Bashar+Khudhair+Abbas+Al-Zeyadi%22">Bashar Khudhair Abbas Al-Zeyadi</searchLink><br /><searchLink fieldCode="AR" term="%22Adham+Mohsen+Saeed%22">Adham Mohsen Saeed</searchLink><br /><searchLink fieldCode="AR" term="%22Salman+Mahmood+Salman%22">Salman Mahmood Salman</searchLink><br /><searchLink fieldCode="AR" term="%22Haider+Ali%22">Haider Ali</searchLink> – Name: TitleSource Label: Source Group: Src Data: Proceedings of the XXth Conference of Open Innovations Association FRUCT, Vol 36, Iss 1, Pp 538-548 (2024) – Name: Publisher Label: Publisher Information Group: PubInfo Data: FRUCT, 2024. – Name: DatePubCY Label: Publication Year Group: Date Data: 2024 – Name: Subset Label: Collection Group: HoldingsInfo Data: LCC:Telecommunication – Name: Subject Label: Subject Terms Group: Su Data: <searchLink fieldCode="DE" term="%22industry+5%2E0%22">industry 5.0</searchLink><br /><searchLink fieldCode="DE" term="%22digital+transformations%22">digital transformations</searchLink><br /><searchLink fieldCode="DE" term="%22competitive+advantages%22">competitive advantages</searchLink><br /><searchLink fieldCode="DE" term="%22organizational+evolution%22">organizational evolution</searchLink><br /><searchLink fieldCode="DE" term="%22tam%22">tam</searchLink><br /><searchLink fieldCode="DE" term="%22ttf%22">ttf</searchLink><br /><searchLink fieldCode="DE" term="%22utaut%22">utaut</searchLink><br /><searchLink fieldCode="DE" term="%22technological+integration%22">technological integration</searchLink><br /><searchLink fieldCode="DE" term="%22strategic+formulation%22">strategic formulation</searchLink><br /><searchLink fieldCode="DE" term="%22Telecommunication%22">Telecommunication</searchLink><br /><searchLink fieldCode="DE" term="%22TK5101-6720%22">TK5101-6720</searchLink> – Name: Abstract Label: Description Group: Ab Data: Businesses of all kinds are breaching into Industry 5.0, and they require pursuing digital transformation (DT) with great aggression as it provides them the leverage in getting a competitive advantage, more numbers on top line as revenue, and much deeper relationships from a customer standpoint. DT is a far-reaching organizational change necessitating the integration of technologies such as blockchain, IoT, AI, and Cloud Computing. The article aims to emphasize the importance of theoretical frameworks to guide successful DT in organizations. It critiques the role of these frameworks in addressing common challenges seen in DT programs. The study reviews and analyses a range of theoretical frameworks such as Technology Acceptance Model (TAM), Task-Technology fit, and the Unified Theory of acceptance and use technology (UTAUT) extensively. This article reviews existing models and synthesizes their findings from thorough research in a wide range of organizational environments to understand how they can be applied and have been used within DT projects. The proposed article asserts that the main reason behind most of the failure of DT initiatives is planning which does not take into account many strategic factors and one of those factors are flexible organization and cultural integration. This concludes how the ever-ongoing problem of adopting technology is no longer unexplored by stating that TAM, TTF, and UTAUT can be successfully used to let organizations overcome these hurdles. The article underscores the need for strategic, culturally appropriate approaches to DT and highlights that theoretical underpinnings are integral in this effort. By embedding TAM, TTF, and UTAUT into a typical DT strategy, the way businesses navigate their complex environment in time is more likely to acknowledge where technological development should align with strategic goals as well as cultural values. – Name: TypeDocument Label: Document Type Group: TypDoc Data: article – Name: Format Label: File Description Group: SrcInfo Data: electronic resource – Name: Language Label: Language Group: Lang Data: English – Name: ISSN Label: ISSN Group: ISSN Data: 2305-7254<br />2343-0737 – Name: NoteTitleSource Label: Relation Group: SrcInfo Data: https://www.fruct.org/publications/volume-36/fruct36/files/Nut1.pdf; https://doaj.org/toc/2305-7254; https://doaj.org/toc/2343-0737 – Name: DOI Label: DOI Group: ID Data: 10.23919/FRUCT64283.2024.10749924 – Name: URL Label: Access URL Group: URL Data: <link linkTarget="URL" linkTerm="https://doaj.org/article/43f0596ae9e843d7828f2cfbf42da418" linkWindow="_blank">https://doaj.org/article/43f0596ae9e843d7828f2cfbf42da418</link> – Name: AN Label: Accession Number Group: ID Data: edsdoj.43f0596ae9e843d7828f2cfbf42da418
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RecordInfo	BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.23919/FRUCT64283.2024.10749924 Languages: – Text: English PhysicalDescription: Pagination: PageCount: 11 StartPage: 538 Subjects: – SubjectFull: industry 5.0 Type: general – SubjectFull: digital transformations Type: general – SubjectFull: competitive advantages Type: general – SubjectFull: organizational evolution Type: general – SubjectFull: tam Type: general – SubjectFull: ttf Type: general – SubjectFull: utaut Type: general – SubjectFull: technological integration Type: general – SubjectFull: strategic formulation Type: general – SubjectFull: Telecommunication Type: general – SubjectFull: TK5101-6720 Type: general Titles: – TitleFull: Investigating Three Digital Transformation Theories TAM, TTF, and UTAUT Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Serhii SY Dakov – PersonEntity: Name: NameFull: Mohammed Nuther Ismail – PersonEntity: Name: NameFull: Sarah Haitham Jameel – PersonEntity: Name: NameFull: Bashar Khudhair Abbas Al-Zeyadi – PersonEntity: Name: NameFull: Adham Mohsen Saeed – PersonEntity: Name: NameFull: Salman Mahmood Salman – PersonEntity: Name: NameFull: Haider Ali IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 11 Type: published Y: 2024 Identifiers: – Type: issn-print Value: 23057254 – Type: issn-print Value: 23430737 Numbering: – Type: volume Value: 36 – Type: issue Value: 1 Titles: – TitleFull: Proceedings of the XXth Conference of Open Innovations Association FRUCT Type: main
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