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The Influence of Brand Image and Brand Loyalty on Brand Equity on iPhone in iBox Indonesia (Case Study of Instagram Followers @iboxindonesia)

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Title: The Influence of Brand Image and Brand Loyalty on Brand Equity on iPhone in iBox Indonesia (Case Study of Instagram Followers @iboxindonesia)
Authors: Joshua Manalu, Ety Dwi Susanti
Source: Indonesian Interdisciplinary Journal of Sharia Economics, Vol 7, Iss 3 (2024)
Publisher Information: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah, 2024.
Publication Year: 2024
Collection: LCC:Islam
LCC:Economics as a science
Subject Terms: Brand Image, Brand Loyalty, Brand Equity, iPhone, iBox Indonesia, Purposive Sampling, Islam, BP1-253, Economics as a science, HB71-74
More Details: Examining how iBox Indonesia customers' perceptions of the brand and their devotion to it affect the value of iPhone goods is the primary goal of this research. This study combined a quantitative approach with an associative research design for its methodology. One hundred individuals who were followers of @iboxindonesia on Instagram were polled to get the data. We used purposive sampling to get this sample. The suggested hypotheses were tested by data analysis utilizing the multiple linear regression approach. The results demonstrate that brand image and loyalty affect iPhone goods' brand equity. This is supported by an F-value of 18. 287, which surpasses the F-table value of 3.089. Some evidence suggests that brand image significantly affects brand equity, while brand loyalty does not seem to have any such effect. Based on these findings, it is clear that attracting consumers requires a concerted effort to boost brand loyalty, even while a favorable brand image — including impressions of great quality and inventive design — contributes to enhancing brand equity. This research offers valuable insights that will help the marketing management of iBox Indonesia develop better strategies to boost the value of their iPhone goods. Also included are suggestions for future studies, such as looking at other variables that might influence customer loyalty to a business.
Document Type: article
File Description: electronic resource
Language: English
ISSN: 2621-606X
Relation: https://e-journal.uac.ac.id/index.php/iijse/article/view/5742; https://doaj.org/toc/2621-606X
DOI: 10.31538/iijse.v7i3.5742
Access URL: https://doaj.org/article/200f99f5feb3480d817323e8fd2873ec
Accession Number: edsdoj.200f99f5feb3480d817323e8fd2873ec
Database: Directory of Open Access Journals
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  Data: The Influence of Brand Image and Brand Loyalty on Brand Equity on iPhone in iBox Indonesia (Case Study of Instagram Followers @iboxindonesia)
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  Data: <searchLink fieldCode="DE" term="%22Brand+Image%22">Brand Image</searchLink><br /><searchLink fieldCode="DE" term="%22Brand+Loyalty%22">Brand Loyalty</searchLink><br /><searchLink fieldCode="DE" term="%22Brand+Equity%22">Brand Equity</searchLink><br /><searchLink fieldCode="DE" term="%22iPhone%22">iPhone</searchLink><br /><searchLink fieldCode="DE" term="%22iBox+Indonesia%22">iBox Indonesia</searchLink><br /><searchLink fieldCode="DE" term="%22Purposive+Sampling%22">Purposive Sampling</searchLink><br /><searchLink fieldCode="DE" term="%22Islam%22">Islam</searchLink><br /><searchLink fieldCode="DE" term="%22BP1-253%22">BP1-253</searchLink><br /><searchLink fieldCode="DE" term="%22Economics+as+a+science%22">Economics as a science</searchLink><br /><searchLink fieldCode="DE" term="%22HB71-74%22">HB71-74</searchLink>
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  Group: Ab
  Data: Examining how iBox Indonesia customers' perceptions of the brand and their devotion to it affect the value of iPhone goods is the primary goal of this research. This study combined a quantitative approach with an associative research design for its methodology. One hundred individuals who were followers of @iboxindonesia on Instagram were polled to get the data. We used purposive sampling to get this sample. The suggested hypotheses were tested by data analysis utilizing the multiple linear regression approach. The results demonstrate that brand image and loyalty affect iPhone goods' brand equity. This is supported by an F-value of 18. 287, which surpasses the F-table value of 3.089. Some evidence suggests that brand image significantly affects brand equity, while brand loyalty does not seem to have any such effect. Based on these findings, it is clear that attracting consumers requires a concerted effort to boost brand loyalty, even while a favorable brand image — including impressions of great quality and inventive design — contributes to enhancing brand equity. This research offers valuable insights that will help the marketing management of iBox Indonesia develop better strategies to boost the value of their iPhone goods. Also included are suggestions for future studies, such as looking at other variables that might influence customer loyalty to a business.
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      – Text: English
    Subjects:
      – SubjectFull: Brand Image
        Type: general
      – SubjectFull: Brand Loyalty
        Type: general
      – SubjectFull: Brand Equity
        Type: general
      – SubjectFull: iPhone
        Type: general
      – SubjectFull: iBox Indonesia
        Type: general
      – SubjectFull: Purposive Sampling
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              Y: 2024
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