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Hotstar: Decoding the Enigma.

Bibliographic Details
Title: Hotstar: Decoding the Enigma.
Authors: Aadithyaa1
Source: Journal of Case Research. Dec2018, Vol. 9 Issue 2, p1-18. 18p.
Subject Terms: *Marketing, *Industrial costs, *Valuation, Enigma cipher system, Mobile entertainment
Abstract: The case is about Hotstar, a digital and mobile entertainment platform which is a part of the Indian video OTT industry that is currently valued at $109 million. The case tries to decode the enigma of the company which overshadowed global giants and pioneered its own rat race. To achieve the objectives of the study, secondary data in the form of newspaper reports, case articles etc. were consulted and existing literature on the subject was thoroughly reviewed with major reference to the conceptual framework of Sujata, et al. ( 2015). The research hints at a combination of quirky marketing, sustainable technology and adaptive content as the drivers of the success of Hotstar. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Case Research is the property of XIMB - Center of Case Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Business Source Complete
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  Data: The case is about Hotstar, a digital and mobile entertainment platform which is a part of the Indian video OTT industry that is currently valued at $109 million. The case tries to decode the enigma of the company which overshadowed global giants and pioneered its own rat race. To achieve the objectives of the study, secondary data in the form of newspaper reports, case articles etc. were consulted and existing literature on the subject was thoroughly reviewed with major reference to the conceptual framework of Sujata, et al. ( 2015). The research hints at a combination of quirky marketing, sustainable technology and adaptive content as the drivers of the success of Hotstar. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Journal of Case Research is the property of XIMB - Center of Case Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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      – SubjectFull: Industrial costs
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              Text: Dec2018
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