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Anti-feminist branding: a case study of #JusticeForJohnnyDepp on Instagram.

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Title: Anti-feminist branding: a case study of #JusticeForJohnnyDepp on Instagram.
Authors: Winter, Rachel1 (AUTHOR) rachelnwinter7@gmail.com, Jones, Corinne2 (AUTHOR)
Source: Feminist Media Studies. Oct2024, p1-19. 19p. 2 Illustrations.
Abstract: Scholars have examined misogynistic and anti-feminist media. Since misogyny manifests in platform-specific ways, we add to this scholarship by discussing Instagram. Using the Depp-Heard trial on Instagram as a case study, we ask: How do misogyny and anti-feminism manifest through the specific branding culture and affordances of Instagram in the context of #JusticeForJohnnyDepp? What can this case study tell scholars about misogynistic and anti-feminist strategies more broadly? We outline five themes that characterized anti-feminist discourse on Instagram. Beyond Instagram, this work contributes by demonstrating how branding, which is often discussed as gendered labor that puts women at disproportionate risk, is also used by anti-feminist and misogynistic collectives. However, anti-feminists are rarely subject to those same risks. [ABSTRACT FROM AUTHOR]
Copyright of Feminist Media Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Anti-feminist branding: a case study of #JusticeForJohnnyDepp on Instagram.
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  Data: <searchLink fieldCode="AR" term="%22Winter%2C+Rachel%22">Winter, Rachel</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> rachelnwinter7@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Jones%2C+Corinne%22">Jones, Corinne</searchLink><relatesTo>2</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Feminist+Media+Studies%22">Feminist Media Studies</searchLink>. Oct2024, p1-19. 19p. 2 Illustrations.
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  Data: Scholars have examined misogynistic and anti-feminist media. Since misogyny manifests in platform-specific ways, we add to this scholarship by discussing Instagram. Using the Depp-Heard trial on Instagram as a case study, we ask: How do misogyny and anti-feminism manifest through the specific branding culture and affordances of Instagram in the context of #JusticeForJohnnyDepp? What can this case study tell scholars about misogynistic and anti-feminist strategies more broadly? We outline five themes that characterized anti-feminist discourse on Instagram. Beyond Instagram, this work contributes by demonstrating how branding, which is often discussed as gendered labor that puts women at disproportionate risk, is also used by anti-feminist and misogynistic collectives. However, anti-feminists are rarely subject to those same risks. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Feminist Media Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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              Text: Oct2024
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