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A rapid literature review of the effect of alcohol marketing on people with, or at increased risk of, an alcohol problem.

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Title: A rapid literature review of the effect of alcohol marketing on people with, or at increased risk of, an alcohol problem.
Authors: Murray, Rachael L1,2, Leonardi-Bee, Jo1,3, Barker, Alexander1, Brown, Olivia1,2, Langley, Tessa1,2 tessa.langley@nottingham.ac.uk
Source: Alcohol & Alcoholism. Jul2024, Vol. 59 Issue 4, p1-11. 11p.
Subject Terms: *ALCOHOLISM risk factors, *MEDICAL information storage & retrieval systems, *RESEARCH funding, *ETHANOL, *MARKETING, *EMOTIONS, *SYSTEMATIC reviews, *MEDLINE, *ADVERTISING, *DESIRE, *CONVALESCENCE, *ALCOHOL drinking, *PEOPLE with alcoholism, *PSYCHOLOGY information storage & retrieval systems, *COGNITION
Abstract: Aims To explore the effect or potential effect of alcohol marketing in people with an alcohol use disorder, in recovery from an alcohol use disorder, and hazardous and harmful drinkers. Methods Relevant literature was identified by searching Medline (OVID), EMBASE (OVID), and PsycINFO (OVID) and relevant websites. Both quantitative and qualitative studies were eligible for inclusion. A narrative approach was used to synthesize the findings. Results The review included 10 studies. Two quantitative and three qualitative studies focused on participants recovering from an alcohol use disorder and five quantitative studies on those with hazardous or harmful consumption levels of alcohol. The effect of alcohol advertising on alcohol use was only assessed in one study, a small experimental study of young adult heavy drinkers, which found no significant association. Studies looking at other outcomes found that people with or at risk of alcohol problems were likely to notice alcohol advertisements and find them appealing, and that advertisements may have an effect on positive alcohol-related emotions and cognitions. Among people in recovery from an alcohol use disorder, findings suggested that there could be an effect on craving, and that alcohol marketing may be perceived to trigger a desire to drink. Conclusions Alcohol marketing is likely to have an effect on alcohol consumption in people with, or at increased risk of, an alcohol problem. Studies have also found that alcohol marketing is perceived to act as a trigger by people in recovery from alcohol problems. Summary A rapid review explored the effect of alcohol marketing in people with an alcohol use disorder, in recovery from an alcohol use disorder, and hazardous and harmful drinkers. The findings of the 10 included studies suggest that an effect of alcohol marketing in these populations is likely. [ABSTRACT FROM AUTHOR]
Copyright of Alcohol & Alcoholism is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: A rapid literature review of the effect of alcohol marketing on people with, or at increased risk of, an alcohol problem.
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  Data: <searchLink fieldCode="AR" term="%22Murray%2C+Rachael+L%22">Murray, Rachael L</searchLink><relatesTo>1,2</relatesTo><br /><searchLink fieldCode="AR" term="%22Leonardi-Bee%2C+Jo%22">Leonardi-Bee, Jo</searchLink><relatesTo>1,3</relatesTo><br /><searchLink fieldCode="AR" term="%22Barker%2C+Alexander%22">Barker, Alexander</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Brown%2C+Olivia%22">Brown, Olivia</searchLink><relatesTo>1,2</relatesTo><br /><searchLink fieldCode="AR" term="%22Langley%2C+Tessa%22">Langley, Tessa</searchLink><relatesTo>1,2</relatesTo><i> tessa.langley@nottingham.ac.uk</i>
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  Data: <searchLink fieldCode="JN" term="%22Alcohol+%26+Alcoholism%22">Alcohol & Alcoholism</searchLink>. Jul2024, Vol. 59 Issue 4, p1-11. 11p.
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  Data: *<searchLink fieldCode="DE" term="%22ALCOHOLISM+risk+factors%22">ALCOHOLISM risk factors</searchLink><br />*<searchLink fieldCode="DE" term="%22MEDICAL+information+storage+%26+retrieval+systems%22">MEDICAL information storage & retrieval systems</searchLink><br />*<searchLink fieldCode="DE" term="%22RESEARCH+funding%22">RESEARCH funding</searchLink><br />*<searchLink fieldCode="DE" term="%22ETHANOL%22">ETHANOL</searchLink><br />*<searchLink fieldCode="DE" term="%22MARKETING%22">MARKETING</searchLink><br />*<searchLink fieldCode="DE" term="%22EMOTIONS%22">EMOTIONS</searchLink><br />*<searchLink fieldCode="DE" term="%22SYSTEMATIC+reviews%22">SYSTEMATIC reviews</searchLink><br />*<searchLink fieldCode="DE" term="%22MEDLINE%22">MEDLINE</searchLink><br />*<searchLink fieldCode="DE" term="%22ADVERTISING%22">ADVERTISING</searchLink><br />*<searchLink fieldCode="DE" term="%22DESIRE%22">DESIRE</searchLink><br />*<searchLink fieldCode="DE" term="%22CONVALESCENCE%22">CONVALESCENCE</searchLink><br />*<searchLink fieldCode="DE" term="%22ALCOHOL+drinking%22">ALCOHOL drinking</searchLink><br />*<searchLink fieldCode="DE" term="%22PEOPLE+with+alcoholism%22">PEOPLE with alcoholism</searchLink><br />*<searchLink fieldCode="DE" term="%22PSYCHOLOGY+information+storage+%26+retrieval+systems%22">PSYCHOLOGY information storage & retrieval systems</searchLink><br />*<searchLink fieldCode="DE" term="%22COGNITION%22">COGNITION</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: Aims To explore the effect or potential effect of alcohol marketing in people with an alcohol use disorder, in recovery from an alcohol use disorder, and hazardous and harmful drinkers. Methods Relevant literature was identified by searching Medline (OVID), EMBASE (OVID), and PsycINFO (OVID) and relevant websites. Both quantitative and qualitative studies were eligible for inclusion. A narrative approach was used to synthesize the findings. Results The review included 10 studies. Two quantitative and three qualitative studies focused on participants recovering from an alcohol use disorder and five quantitative studies on those with hazardous or harmful consumption levels of alcohol. The effect of alcohol advertising on alcohol use was only assessed in one study, a small experimental study of young adult heavy drinkers, which found no significant association. Studies looking at other outcomes found that people with or at risk of alcohol problems were likely to notice alcohol advertisements and find them appealing, and that advertisements may have an effect on positive alcohol-related emotions and cognitions. Among people in recovery from an alcohol use disorder, findings suggested that there could be an effect on craving, and that alcohol marketing may be perceived to trigger a desire to drink. Conclusions Alcohol marketing is likely to have an effect on alcohol consumption in people with, or at increased risk of, an alcohol problem. Studies have also found that alcohol marketing is perceived to act as a trigger by people in recovery from alcohol problems. Summary A rapid review explored the effect of alcohol marketing in people with an alcohol use disorder, in recovery from an alcohol use disorder, and hazardous and harmful drinkers. The findings of the 10 included studies suggest that an effect of alcohol marketing in these populations is likely. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Alcohol & Alcoholism is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1093/alcalc/agae045
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      – Code: eng
        Text: English
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        PageCount: 11
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      – SubjectFull: ALCOHOLISM risk factors
        Type: general
      – SubjectFull: MEDICAL information storage & retrieval systems
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      – SubjectFull: RESEARCH funding
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      – SubjectFull: ETHANOL
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      – SubjectFull: MARKETING
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      – SubjectFull: EMOTIONS
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      – SubjectFull: SYSTEMATIC reviews
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      – SubjectFull: MEDLINE
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      – SubjectFull: ADVERTISING
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      – SubjectFull: CONVALESCENCE
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      – SubjectFull: PEOPLE with alcoholism
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      – SubjectFull: PSYCHOLOGY information storage & retrieval systems
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      – SubjectFull: COGNITION
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              Text: Jul2024
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