Virtual Influencers Revolutionizing Marketing: A Bibliometric Deep Dive into Emerging Trends and Future Prospects

Authors: Rumangkit, Stefanus, Astari Rahmatika, Rizka

Source: 2024 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS) Informatics, Multimedia, Cyber and Information System (ICIMCIS), 2024 International Conference on. :7-12 Nov, 2024

Relation: 2024 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS)

From Pixels to Purchases:The Role of Computer-Generated Imagery and Virtual Influencers in Digital Marketing

Authors: Patil, Kanchan Pranay, Vijayakumar Bharathi, S

Source: 2024 OPJU International Technology Conference (OTCON) on Smart Computing for Innovation and Advancement in Industry 4.0 Smart Computing for Innovation and Advancement in Industry 4.0, 2024 OPJU International Technology Conference (OTCON) on. :1-6 Jun, 2024

Relation: 2024 OPJU International Technology Conference (OTCON) on Smart Computing for Innovation and Advancement in Industry 4.0

The Comparison Of Product Placement Effectiveness Between Human Influencers and Virtual Influencers

Authors: Cokki, Saraswati Hazain

Source: Jurnal Manajemen, Vol 29, Iss 1, Pp 109-130 (2025)

Subject Terms: human influencer, virtual influencer, attitude toward influencer, attitude toward product placement, attitude toward brand., Business, HF5001-6182

File Description: electronic resource

Relation: http://ecojoin.org/index.php/EJM/article/view/2475; https://doaj.org/toc/1410-3583

Access URL: https://doaj.org/article/42a9e762c4014a8b8e03bf307eb1ed7a

Hiperrealitas virtual influencer Mayaaa.Gram

Authors: Ilhamsyah Ilhamsyah, Rahmiati Aulia, Sri Maharani Budi Haswati, Ligar Muthmainnah

Source: Jurnal Desain, Vol 12, Iss 1, Pp 235-248 (2024)

Subject Terms: digital marketing, hypersemiotika, periklanan, simulasi, virtual influencer, Arts in general, NX1-820, Drawing. Design. Illustration, NC1-1940

File Description: electronic resource

Relation: https://journal.lppmunindra.ac.id/index.php/Jurnal_Desain/article/view/20438; https://doaj.org/toc/2339-0107; https://doaj.org/toc/2339-0115

Access URL: https://doaj.org/article/0257ba4aa83f41cb96a0f15a1a26519b

The Influence Mechanism of Narrative Strategies Used by Virtual Influencers on Consumer Product Preferences

Authors: Yuelong Zeng, Gefei Pu, Jingwen Liu, Wenting Feng

Source: Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 4, Pp 2828-2850 (2024)

Subject Terms: virtual influencer, narrative strategies, the uses and gratifications theory, product preferences, Business, HF5001-6182

File Description: electronic resource

Relation: https://www.mdpi.com/0718-1876/19/4/137; https://doaj.org/toc/0718-1876

Access URL: https://doaj.org/article/6218870f127c45cebebfb7555133acaf

Computers as Social Actors? Examining How Users Perceive and Interact with Virtual Influencers on Social Media

Authors: Park, Gyeongbin, Nan, Dongyan, Park, Eunil, Kim, Ki Joon, Han, Jinyoung, del Pobil, Angel P.

Source: 2021 15th International Conference on Ubiquitous Information Management and Communication (IMCOM) Ubiquitous Information Management and Communication (IMCOM), 2021 15th International Conference on. :1-6 Jan, 2021

Relation: 2021 15th International Conference on Ubiquitous Information Management and Communication (IMCOM)

The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions

Authors: Warinrampai Rungruangjit, Kulachet Mongkol, Intaka Piriyakul, Kitti Charoenpornpanichkul

Source: Computers in Human Behavior Reports, Vol 16, Iss , Pp 100523- (2024)

Subject Terms: Artificial intelligence, Emotional content, Generated content, Uses and gratifications theory, Virtual influencer, Willingness to follow, Electronic computers. Computer science, QA75.5-76.95, Psychology, BF1-990

File Description: electronic resource

Relation: http://www.sciencedirect.com/science/article/pii/S2451958824001568; https://doaj.org/toc/2451-9588

Access URL: https://doaj.org/article/dbcbb31398ea4492a9b28555a58e6610

Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention

Authors: Wang, Xueying ^⁎, Zhang, Yuexian

Source: In Journal of Retailing and Consumer Services May 2025 84

In The Context of Fan Culture and Virtual Influencer Concepts The First Digital Fan: Leothefan

Authors: Serkan Karatay

Source: Yeni Medya, Iss 16, Pp 53-76 (2024)

Subject Terms: virtual influencer, fan culture, leothefan, digital fan, sanal influencer, hayran kültürü, dijital taraftar, galatasaray., Social sciences (General), H1-99

File Description: electronic resource

Relation: https://dergipark.org.tr/tr/download/article-file/3770181; https://doaj.org/toc/2587-1285

Access URL: https://doaj.org/article/a7ed02c266784d1294604ad3c69fcf9b

How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse? The Effects of Virtual Influencers’ Marketing Efforts, Perceived Coolness, and Anthropomorphism

Authors: Maja Gulan, Yuanyue Feng, Gustave Florentin Nkoulou Mvondo, Ben Niu

Source: Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 1, p 36 (2025)

Subject Terms: marketing effort, brand fidelity, brand evangelism, virtual influencer, metaverse, Business, HF5001-6182

File Description: electronic resource

Relation: https://www.mdpi.com/0718-1876/20/1/36; https://doaj.org/toc/0718-1876

Access URL: https://doaj.org/article/c77c77aeb82f40e694cdac712ad3d35a

Navigating the uncertainty path of virtual influencers: Empirical evidence through a cultural lens

Authors: Rizzo, Cristian ^{a, ⁎}, Baima, Gabriele ^a, Janovská, Kamila ^b, Bresciani, Stefano ^{a, c}

Source: In Technological Forecasting & Social Change January 2025 210

Social media influencer vs. virtual influencer: The mediating role of source credibility and authenticity in advertising effectiveness within AI influencer marketing

Authors: Donggyu Kim, Zituo Wang

Source: Computers in Human Behavior: Artificial Humans, Vol 2, Iss 2, Pp 100100- (2024)

Subject Terms: Virtual influencer, Not-for-profit, Authenticity, Source credibility, Influencer Marketing, Advertising Effectiveness, Electronic computers. Computer science, QA75.5-76.95, Information technology, T58.5-58.64

File Description: electronic resource

Relation: http://www.sciencedirect.com/science/article/pii/S2949882124000604; https://doaj.org/toc/2949-8821

Access URL: https://doaj.org/article/53a7afb59c124136b8a46c00557ff389

Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

Authors: Naan Ju, Terry Kim, Hyunjoo Im

Source: Fashion and Textiles, Vol 11, Iss 1, Pp 1-27 (2024)

Subject Terms: Virtual Influencer, Humanlikeness, Digital communication, Operator type, User engagement, Textile bleaching, dyeing, printing, etc., TP890-933, Social Sciences

File Description: electronic resource

Relation: https://doaj.org/toc/2198-0802

Access URL: https://doaj.org/article/4c9c9a7e4aac4a8a931a9b6ca582069b

From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers

Authors: You, Leping ^a, Liu, Fanjue ^{b, ⁎}

Source: In Technological Forecasting & Social Change October 2024 207

Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention

Authors: Sudarsan Jayasingh, Arunkumar Sivakumar, Arputha Arockiaraj Vanathaiyan

Source: Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 1, p 17 (2025)

Subject Terms: influencer marketing, artificial intelligence (AI), social media, virtual influencer, AI influencer, consumer engagement, Business, HF5001-6182

File Description: electronic resource

Relation: https://www.mdpi.com/0718-1876/20/1/17; https://doaj.org/toc/0718-1876

Access URL: https://doaj.org/article/44cef142ebea4bcbb8458e30df38ab41

Real but Fictional: A Research Agenda of Virtual Influencers for Brand Communications in Social Media Marketing

Authors: Lei Huang

Source: Journal of Applied Marketing Theory, Vol 10, Iss 2 (2023)

Subject Terms: virtual influencer, influencer marketing, social media marketing, human brands, parasocial interaction, source credibility, Marketing. Distribution of products, HF5410-5417.5, Advertising, HF5801-6182

File Description: electronic resource

Relation: https://digitalcommons.georgiasouthern.edu/jamt/vol10/iss2/7; https://doaj.org/toc/2151-3236

Access URL: https://doaj.org/article/bdd2c51c77254fb38c8571908f1e38de

The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm

Authors: Donggyu Kim, Zituo Wang

Source: Frontiers in Communication, Vol 8 (2023)

Subject Terms: virtual influencer, social media influencer, artificial intelligence, transparency, identity, agency, Communication. Mass media, P87-96

File Description: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fcomm.2023.1205610/full; https://doaj.org/toc/2297-900X

Access URL: https://doaj.org/article/1fbe0ff1f7ae417fbaf5a244a5518fb7

Yeniliklerin Yayılımı Bağlamında Instagram’da Yapay Zeka Ürünü Sanal Etkileyenin Takipçiler Tarafından Kabulüne Yönelik Bir İnceleme

Authors: Pelinsu İnceli, Sezen Garip

Source: Erciyes İletişim Dergisi, Vol 8, Iss 2, Pp 959-980 (2021)

Subject Terms: i̇letişim, yapay zeka, sanal etkileyen, yeniliklerin yayılımı, instagram, communication, artificial intelligence, virtual influencer, diffusion of innovations, Journalism. The periodical press, etc., PN4699-5650

File Description: electronic resource

Relation: https://dergipark.org.tr/tr/pub/erciyesiletisim/issue/64302/888507; https://doaj.org/toc/1308-3198; https://doaj.org/toc/2667-5811

Access URL: https://doaj.org/article/45200aa3ff3a4f6c882f17c8dadbaaa2

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