Determinants of Consumer Choice on Digital Content Subscription Services

Authors: Makoto Ono

Source: Maketingu Janaru, Vol 44, Iss 1, Pp 37-46 (2024)

Subject Terms: liquid consumption, solid consumption, content business, art marketing, logistic regression analysis, Marketing. Distribution of products, HF5410-5417.5

File Description: electronic resource

Relation: https://www.jstage.jst.go.jp/article/marketing/44/1/44_2024.028/_html/-char/en; https://doaj.org/toc/0389-7265; https://doaj.org/toc/2188-1669

Access URL: https://doaj.org/article/d1ea422d40c3436b8d41da48a0c4a26e

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