Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales.

Authors: Gu, Xian (AUTHOR), Zhang, Xiaoxi (AUTHOR) xiaoxi.zhang@outlook.com, Kannan, P.K. (AUTHOR)

Source: Journal of Marketing. Jul2024, Vol. 88 Issue 4, p64-83. 20p.

Subject Terms: *Influencer marketing, *User-generated content, *Advertising effectiveness, *Marketing strategy, *Electronic commerce, Live streaming, Social media

Reviews & Products: TikTok (Web resource)

IMPACT OF PLATFORM REVENUE STRATEGY CHANGES.

Authors: Chengzhe Liu¹ czliu@iastate.edu, Crecelius, Andrew¹, Zahedi, Amir², Shijie Lu³

Source: AMA Winter Academic Conference Proceedings. 2025, Vol. 36, p757-760. 4p.

Subject Terms: *Monetization, *Business revenue, *Marketing, Live streaming, Subscription Internet services

EFFECT OF BRAND LIVESTREAMING STREAMER STRATEGY ON CUSTOMER LIFETIME VALUE.

Authors: Jiaoju GE¹ jiaoge@hit.edu.cn, Yanling Zhanga¹, Bo LU²

Source: AMA Winter Academic Conference Proceedings. 2025, Vol. 36, p535-538. 4p.

Subject Terms: *Streaming media, *Consumer preferences, *Consumer behavior, *Marketing strategy, *Branding (Marketing), Live streaming

Exploring the underlying mechanisms of customers' intention to adopt product recommendations from live streamers: A moderated mediation approach.

Authors: Zhang, Liping¹ (AUTHOR) zlp_2012@163.com, Wu, Xueping¹ (AUTHOR)

Source: PLoS ONE. 2/13/2025, Vol. 20 Issue 2, p1-25. 25p.

Subject Terms: *ELECTRONIC commerce, *LIVE streaming, *INFORMATION dissemination, *TELEPRESENCE, *CONSUMERS

Impact of Scene Features of E-Commerce Live Streaming on Consumers' Flow and Purchase Intentions of Sporting Goods.

Authors: Li, Zhengyu¹ (AUTHOR) lizhengy23@mails.tsinghua.edu.cn, Wang, Yan² (AUTHOR), Cianfrone, Beth Anne³ (AUTHOR), Guo, Zhen¹ (AUTHOR), Liu, Bo¹ (AUTHOR), Zhang, James⁴ (AUTHOR), Shi, Chenyu² (AUTHOR) shichenyu@sus.edu.cn

Source: Behavioral Sciences (2076-328X). Feb2025, Vol. 15 Issue 2, p238. 21p.

Subject Terms: *LIVE streaming, *CONSUMER behavior, *FLOW theory (Psychology), *STATISTICAL significance, *STRUCTURAL equation modeling

Enhancing Impulse Buying Among Generation Z Through Social Presence in E-Commerce Live Streaming.

Authors: Andika, Andika¹ andika@janabadra.ac.id, Najmudin, Mohamad¹, Nasution, Atika Aini², Anisah, Tiara Nur¹, Luthfiana, Della Nanda¹, Nadia, Nadia¹

Source: TEM Journal. Feb2025, Vol. 14 Issue 1, p236-250. 15p.

Subject Terms: *CONSUMER behavior, *LIVE streaming, *IMPULSE buying, *DIGITAL technology, *STRUCTURAL equation modeling

Osprey Video TALON 4K60 Encoder.

Authors: Freeman, Derrick

Source: Streaming Media. Jan/Feb2025, Vol. 22 Issue 1, p42-48. 7p.

Subject Terms: *Streaming video & television, *Streaming media, *Computer user identification, *Internet servers, Live streaming, Blogs

CLOUD CONTROL: How to Meet the Challenges of Cloud Migration and Operation.

Authors: Krefetz, Nadine nadinek@realitysoftware.com

Source: Streaming Media. Jan/Feb2025, Vol. 22 Issue 1, p16-22. 7p.

Subject Terms: *Streaming media, *Broadcast engineering, Generative artificial intelligence, Live streaming, Cricket tournaments

Q&A: PHENIX CHIEF PRODUCT OFFICER BILL WISHON AND PLAY ANYWHERE CHIEF STRATEGY OFFICER PETER SCOTT: TALK MONETIZING REAL-TIME INTERACTIVE LIVE SPORTS STREAMING.

Authors: Ozer, Jan jozer@mindspring.com

Source: Streaming Media. Jan/Feb2025, Vol. 22 Issue 1, p11-15. 5p.

Subject Terms: *Chief strategy officers, *Media rights, *Streaming media, Live streaming, Tour Eiffel (Paris, France), Content delivery networks

Ring Battery Doorbell: Easy, flexible, priced right.

Authors: BROWN, MICHAEL (AUTHOR)

Source: PCWorld. Mar2025, Vol. 43 Issue 3, p63-69. 7p. 8 Color Photographs.

Subjects: AMAZON Echo, HOME security measures, LIVE streaming, GOOGLE Home, MOTION detectors

Impact of Live Streaming on Green Purchase Intent: The Role of Environmental Debt.

Authors: Feng yi¹, Feng yu¹, Liu ziyang¹ victor@kyonggi.ac.kr

Source: Journal of Internet Computing & Services. Oct2024, Vol. 25 Issue 5, p141-152. 12p.

Subject Terms: *Consumer behavior, Live streaming, Green products

In Focus Introduction: Actual Play as Actual Art.

Authors: K. Alberto, Maria, C. Friedman, Emily

Source: JCMS: Journal of Cinema & Media Studies; Winter2025, Vol. 64 Issue 2, p150-155, 6p

TALKING IN THE LIVE-STREAMING: CONCEPYUALIZING LIVE-STREAMING COMMENTS AND ITS IMPACTS ON CONSUMER CONTINUANCE ENGAGEMENT BEHAVIORS.

Authors: Xingyu Wang¹, Yaping Chang², Han Wang² cikkichristine@gmail.com, Shaowei Chai²

Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p633-636. 4p.

Subject Terms: *Consumer behavior, Live streaming

DECODING LIVESTREAM SHOPPING - THE CRUCIAL ROLE OF EMPATHY.

Authors: Fan Wang¹ Fan.wang@slu.edu, Xixi Li¹, Arnold, Mark¹

Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p576-579. 4p.

Subject Terms: *Shopping, *Online shopping, Live streaming, Empathy, Dependency (Psychology)

Unveiling the Myth: How Streamer Attractiveness Drives Impulse Buying in Live Streaming.

Authors: Li, Kefang¹ (AUTHOR), Ji, Chunli^2,3 (AUTHOR), Prentice, Catherine⁴ (AUTHOR), Sthapit, Erose⁵ (AUTHOR) e.sthapit@mmu.ac.uk, He, Qiuyue⁶ (AUTHOR)

Source: Services Marketing Quarterly. Mar2025, p1-26. 26p. 1 Illustration.

Subject Terms: *Consumer behavior, *Special events, *Impulse buying, Live streaming, Parasocial relationships, Self-determination theory

The Influence of the Valence and Evaluation Type of Social Feedback on Game Streamers’ Emotion, Attention, and Performance.

Authors: Baek, Ki-Dong¹ (AUTHOR), Hwang, Eugene¹ (AUTHOR), Lee, Jeongmi¹ (AUTHOR) jeongmi@kaist.ac.kr

Source: International Journal of Human-Computer Interaction. Mar2025, p1-17. 17p. 8 Illustrations.

Subject Terms: *Human-computer interaction, Live streaming, First-person shooters (Video games), Social comparison, Social influence, Psychological feedback

Coordination Mechanisms for Traceable Products in the Context of Live Streaming E-Commerce from the Perspective of Platform, Anchor, and Consumer.

Authors: Dong, Ya-Jing¹ (AUTHOR) dongyajing@stu.zuel.edu.cn, Zhang, Xuan¹ (AUTHOR) zhangxuan@zuel.edu.cn, Zhou, Jun-Zhen¹ (AUTHOR) 202311080045@stu.zuel.edu.cn, Song, Jie-Yu¹ (AUTHOR) gemsister@foxmail.com

Source: Asia-Pacific Journal of Operational Research. Feb2025, Vol. 42 Issue 1, p1-36. 36p.

Subject Terms: *Electronic commerce, *Product management, *Consumers, *Customer relations, Live streaming, Evolutionary models

Proportional incentive contracts in live streaming commerce supply chain based on target sales volume: Proportional incentive contracts in live streaming...: Y. Zhang, Q. Xu.

Authors: Zhang, Yanfen¹ (AUTHOR) 2504380631@qq.com, Xu, Qi¹ (AUTHOR) xuqi@dhu.edu.cn

Source: Electronic Commerce Research. Feb2025, Vol. 25 Issue 1, p241-269. 29p.

Subject Terms: *High performance computing, *Supply chains, *Branding (Marketing), Live streaming, Incentive (Psychology), Proportional navigation

Navigating the human-digital nexus: understanding consumer intentions with AI anchors in live commerce.

Authors: Zhong, Dingjing¹ (AUTHOR), Wu, Feng¹ (AUTHOR), Huang, Zhuo² (AUTHOR) huangzhuo0220@ruc.edu.cn, Chen, Yuting³ (AUTHOR)

Source: Behaviour & Information Technology. Feb2025, p1-16. 16p. 2 Illustrations.

Subject Terms: *Consumer behavior, *Artificial intelligence, Live streaming, Trust, Structural equation modeling

Matching is believing: the effect of congruency on purchase intention in live streaming shopping context.

Authors: Wang, Yuqi^1,2 (AUTHOR), Liu, Guohua^1,2 (AUTHOR), Zhu, Liangjie^1,2 (AUTHOR), Nie, Kun^1,2,3 (AUTHOR) niekun@mail.zjgsu.edu.cn, Qiong, Wang^1,2 (AUTHOR)

Source: Current Psychology. Jan2025, Vol. 44 Issue 1, p216-230. 15p.

Subject Terms: *Online shopping, Live streaming, Structural equation modeling, Research personnel, Model theory