Evaluating the Trustworthiness of User-Generated Content on Social Media

Authors: Atf, Zahra, Lewis, Peter R., Lloyd, Nathan

Source: 2024 IEEE International Symposium on Technology and Society (ISTAS) Technology and Society (ISTAS), 2024 IEEE International Symposium on. :1-8 Sep, 2024

Relation: 2024 IEEE International Symposium on Technology and Society (ISTAS)

Effects of Social Media Marketing Towards Online Purchase of Local Perfumes in Indonesia

Authors: Sanny, Lim

Source: 2024 2nd International Conference on Technology Innovation and Its Applications (ICTIIA) Technology Innovation and Its Applications (ICTIIA), 2024 2nd International Conference on. :1-6 Sep, 2024

Relation: 2024 2nd International Conference on Technology Innovation and Its Applications (ICTIIA)

Impact of AI-Driven Customer Insights on Brand Engagement and Loyalty in Tourism Marketing

Authors: Vij, Mohit, Vij, Anu, Kumar, Pranav, Shameem, Beenish

Source: 2024 2nd International Conference on Cyber Resilience (ICCR) Cyber Resilience (ICCR), 2024 2nd International Conference on. :1-6 Feb, 2024

Relation: 2024 2nd International Conference on Cyber Resilience (ICCR)

A Study of Human-Computer Interaction to Engage the Customers in the Context of Social Media Marketing

Authors: Sadiq, Burhan, Zhongfu, Tan, Bashir, Tayyeba, Rana, Muhammad Waqas, Umer, Waseem, Naseem, Ammara

Source: 2023 International Conference on Engineering and Emerging Technologies (ICEET) Engineering and Emerging Technologies (ICEET), 2023 International Conference on. :1-4 Oct, 2023

Relation: 2023 International Conference on Engineering and Emerging Technologies (ICEET)

The Influence of Social Media Marketing Elements on Consumer Brand Engagement and Its Impact on Brand Awareness and Brand Image

Authors: Juliawan, Andhika Tri, Hati, Novita Permata, Yuniarty, Bismo, Aryo

Source: 2023 4th International Conference on Data Analytics for Business and Industry (ICDABI) Data Analytics for Business and Industry (ICDABI), 2023 4th International Conference on. :448-453 Oct, 2023

Relation: 2023 4th International Conference on Data Analytics for Business and Industry (ICDABI)

Exploring the Influence of Brand Coolness on Brand Love and Brand Engagement: Systematic Literature Review

Authors: Lucia Mega Yuliana, Andriani Kusumawati, Agung Nugroho Luthfi Imam Fahrudi

Source: Profit: Jurnal Administrasi Bisnis, Vol 19, Iss 1, Pp 148-161 (2025)

Subject Terms: brand coolness, brand love, brand engagement, Business, HF5001-6182

File Description: electronic resource

Relation: https://profit.ub.ac.id/index.php/profit/article/view/2812; https://doaj.org/toc/1978-743X; https://doaj.org/toc/2338-4654

Access URL: https://doaj.org/article/ef21d4eabf7d4edab5c14165e29d3cd1

Instagram vs TikTok: Which Engage Best for Consumer Brand Engagement for Social Commerce and Purchase Intention?

Authors: Tandy, Jovan, Jesselin, Natalie, Sari, Ratna

Source: 2023 International Conference on Computer Science, Information Technology and Engineering (ICCoSITE) Computer Science, Information Technology and Engineering (ICCoSITE), 2023 International Conference on. :557-561 Feb, 2023

Relation: 2023 International Conference on Computer Science, Information Technology and Engineering (ICCoSITE)

Prediction of Perceived Consumer Experience, Perceived Brand Engagement, and Gamification towards the Intention to Use Metaverse: An Extended TAM Approach

Authors: Afkar, Elvia, Hamsal, Mohammad, Kartono, Rano, Furinto, Asnan

Source: 2022 6th International Conference on Information Technology, Information Systems and Electrical Engineering (ICITISEE) Information Technology, Information Systems and Electrical Engineering (ICITISEE), 2022 6th International Conference on. :239-244 Dec, 2022

Relation: 2022 6th International Conference on Information Technology, Information Systems and Electrical Engineering (ICITISEE)

Brand Engagement In S-commerce: A Study of Malaysia Customers

Authors: Lim, Ying San, Yeo, Sook Fern, Ng, Tuan Hock, Mohamad, Wan Normila

Source: 2022 International Conference on Digital Transformation and Intelligence (ICDI) Digital Transformation and Intelligence (ICDI), 2022 International Conference on. :174-179 Dec, 2022

Relation: 2022 International Conference on Digital Transformation and Intelligence (ICDI)

The Effect of Responses to User-Generated Content on Brand Equity in Social Media

Authors: Halim, Erwin, Fadhil, Narendra Ahmad, Soeprapto Putri, Nuril Kusumawardani, Sandy, Ignatius A.

Source: 2022 International Conference on Information Management and Technology (ICIMTech) Information Management and Technology (ICIMTech), 2022 International Conference on. :559-564 Aug, 2022

Relation: 2022 International Conference on Information Management and Technology (ICIMTech)

Effects of Social Media Marketing Activities on Perceived Values, Online Brand Engagement, and Brand Loyalty

Authors: Ngoc Minh Nguyen, Huyen Thi Nguyen, Thao Anh Cao

Source: Emerging Science Journal, Vol 8, Iss 5, Pp 1957-1975 (2024)

Subject Terms: social media marketing activities, hedonic value, utilitarian value, online brand engagement, brand loyalty., Technology (General), T1-995, Social sciences (General), H1-99

File Description: electronic resource

Relation: https://www.ijournalse.org/index.php/ESJ/article/view/2543; https://doaj.org/toc/2610-9182

Access URL: https://doaj.org/article/0224b3411e2f4741b824f8a584ef0be9

Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty

Authors: Tanty Sondari, Nur Zeina Maya Sari, Ayke Nuraliati

Source: Asian Management and Business Review, Vol 5, Iss 1 (2025)

Subject Terms: Service-dominant logic, Brand attitude, Emotional brand attachment, Brand engagement, Brand awareness, Brand loyalty, Business, HF5001-6182

File Description: electronic resource

Relation: https://103.220.113.119/AMBR/article/view/37090; https://doaj.org/toc/2775-202X

Access URL: https://doaj.org/article/80b1155122ed49f2a6ce9962250bd12b

The Influence of Gamification on Brand Engagement and Brand Awareness in Online Marketplaces

Authors: Permana, Fadhlan Hafizh, Handayani, Putu Wuri, Pinem, Ave Adriana

Source: 2021 International Conference on Advanced Computer Science and Information Systems (ICACSIS) Advanced Computer Science and Information Systems (ICACSIS), 2021 International Conference on. :01-06 Oct, 2021

Relation: 2021 International Conference on Advanced Computer Science and Information Systems (ICACSIS)

Social media marketing impact on Gen Z's brand engagement, awareness and image

Authors: I Gede Wahyu Artha Kusuma, Fatmasari Endayani, Aditya Budi K, Umu Khouroh

Source: Manajemen dan Bisnis, Vol 23, Iss 2, Pp 480-490 (2024)

Subject Terms: brand awareness, brand image, , consumer brand engagement, generation z, social media marketing, Business, HF5001-6182

File Description: electronic resource

Relation: https://www.journalmabis.org/mabis/article/view/803; https://doaj.org/toc/1412-3789; https://doaj.org/toc/2477-1783

Access URL: https://doaj.org/article/9780935c2cb44573b35a58d10f891bf1

Online Social Influence and Negative Emotions toward Snow Sports Brands: Moderation and Mediation Effects

Authors: Álvaro Iranzo-Barreira, Carla Ruiz-Mafe, Ines Küster

Source: Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 3, Pp 2360-2376 (2024)

Subject Terms: negative emotions, symbolic incongruence, extreme sports, online social influence, negative customer brand engagement, level of expertise, Business, HF5001-6182

File Description: electronic resource

Relation: https://www.mdpi.com/0718-1876/19/3/114; https://doaj.org/toc/0718-1876

Access URL: https://doaj.org/article/9b7ec89975a946c2b6bfb99d0129cd2b

Actor engagement in franchising: A social exchange perspective on CSR performance

Authors: Massimino, Brett ^a, Zhang, Jie J. ^b, Lawrence, Benjamin ^{c, ⁎}

Source: In Industrial Marketing Management January 2025 124:40-56

Utilitarian and Hedonic Values of Gamification and Their Influence on Brand Engagement, Loyalty, Trust and WoM

Authors: Singh, Yudhvir ^{a, ⁎}, Milan, Ram ^b

Source: In Entertainment Computing January 2025 52

Social Media Marketing Activities and Their Effect on Brand Loyalty Among Generations

Authors: Diana Fajarwati, Tiya Nur Haliza

Source: Journal of Enterprise and Development, Vol 6, Iss 3 (2024)

Subject Terms: brand loyalty, consumer brand engagement, gen Y, gen Z, Finance, HG1-9999, Economics as a science, HB71-74

File Description: electronic resource

Relation: https://journal.uinmataram.ac.id/index.php/jed/article/view/11170; https://doaj.org/toc/2715-3118; https://doaj.org/toc/2685-8258

Access URL: https://doaj.org/article/7b54b7523d944f349266fd00a00761a3

Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity

Authors: Yossie Rossanty, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring, Amlys Syahputra Silalahi

Source: International Review of Management and Marketing, Vol 14, Iss 6 (2024)

Subject Terms: Social Media Marketing, Consumer Brand Engagement, Consumer-Based Brand Equity, Perfume Brand, Management. Industrial management, HD28-70, Business, HF5001-6182

File Description: electronic resource

Relation: https://mail.econjournals.com/index.php/irmm/article/view/17229; https://doaj.org/toc/2146-4405

Access URL: https://doaj.org/article/ec14edf00a324029a235e663bc2c659c

The Impact of Social Media Marketing Activities on Purchase Intention

Authors: Firas Alnaser, Mahmoud Alghizzawi, Ghaith Abualfalayeh, Fandi Omeish, Sager Alharthi, Saed R. Al Koni

Source: International Review of Management and Marketing, Vol 14, Iss 6 (2024)

Subject Terms: Perceived Value, Brand Engagement, Social Media Marketing, Emerging Markets, Palestine, Management. Industrial management, HD28-70, Business, HF5001-6182

File Description: electronic resource

Relation: https://mail.econjournals.com/index.php/irmm/article/view/16839; https://doaj.org/toc/2146-4405

Access URL: https://doaj.org/article/4d815ff652df4827866f27fd5c2d2594