Empowering Large Language Models to Leverage Domain-Specific Knowledge in E-Learning.

Authors: Lu, Ruei-Shan¹, rslu@takming.edu.tw, Lin, Ching-Chang², cclin@ba.tpcu.edu.tw, Tsao, Hsiu-Yuan³, jodytsao@dragon.nchu.edu.tw

Source: Applied Sciences (2076-3417); Jun2024, Vol. 14 Issue 12, p5264, 15p

From mining to meaning: How B2B marketers can leverage text to inform strategy

Authors: Tsao, Hsiu-Yuan, Campbell, Colin, Sands, Sean, Mavrommatis, Alexis

Source: In Industrial Marketing Management October 2022 106:90-98

Do you love traveling to the beach or mountain? Predicting personality traits and choice behaviour.

Authors: Roy, Sanjit K.¹ (AUTHOR) roysanjit2002@gmail.com, Tsao, Hsiu-Yuan² (AUTHOR), Lin, Ching-Chang³ (AUTHOR), Singh, Gaganpreet⁴ (AUTHOR), Lo, Hui-Yi² (AUTHOR)

Source: Journal of Strategic Marketing. Nov2024, p1-16. 16p. 3 Illustrations.

Subject Terms: Five-factor model of personality, Myers-Briggs Type Indicator, Personality, Psychological typologies, Feature extraction, Beaches

From data to action: How marketers can leverage AI

Authors: Campbell, Colin, Sands, Sean, Ferraro, Carla, Tsao, Hsiu-Yuan (Jody), Mavrommatis, Alexis

Source: In Business Horizons March-April 2020 63(2):227-243

Predicting Consumer Personalities from What They Say.

Authors: Tsao, Hsiu-Yuan¹, jodytsao@dragon.nchu.edu.tw, Lin, Ching-Chang², cclin@ba.tpcu.edu.tw, Lo, Hui-Yi¹, Lu, Ruei-Shan³

Source: Applied Sciences (2076-3417); May2023, Vol. 13 Issue 10, p6148, 13p

Budget allocation for customer acquisition and retention while balancing market share growth and customer equity

Authors: Tsao, Hsiu-Yuan

Source: Marketing Letters, 2013 Mar 01. 24(1), 1-11.

Access URL: http://dx.doi.org/10.1007/s11002-012-9217-y

An experimental study of brand signal quality of products in an asymmetric information environment

Authors: Tsao, Hsiu-Yuan ^*, Pitt, Leyland F., Berthon, Pierre

Source: In Omega 2006 34(4):397-405

Managing the human–chatbot divide: how service scripts influence service experience.

Authors: Sands, Sean, Ferraro, Carla, Campbell, Colin, Tsao, Hsiu-Yuan

Source: Journal of Service Management; 2021, Vol. 32 Issue 2, p246-264, 19p

Subject Terms: QUALITY of service, CONSUMER behavior, SCRIPTS, HYPERTEXT literature, MARKETING literature

A machine-learning based approach to measuring constructs through text analysis.

Authors: Tsao, Hsiu-Yuan (Jody)¹ (AUTHOR) jodytsao@gmail.com, Campbell, Colin L.² (AUTHOR) colincampbell@sandiego.edu, Sands, Sean³ (AUTHOR) ssands@swin.edu.au, Ferraro, Carla³ (AUTHOR) cferraro@swin.edu.au, Mavrommatis, Alexis⁴ (AUTHOR) alexis.mavrommatis@esade.edu, Lu, Steven (Qiang)⁵ (AUTHOR) steven.lu@sydney.edu.au

Source: European Journal of Marketing. 2020, Vol. 54 Issue 3, p511-524. 14p.

Subject Terms: *Sentiment analysis, Word frequency, Content analysis, Acquisition of data, Machine learning

Estimating numerical scale ratings from text-based service reviews.

Authors: Tsao, Hsiu-Yuan¹ (AUTHOR) jodytsao@nchu.edu.tw, Chen, Ming-Yi¹ (AUTHOR) myc@dragon.nchu.edu.tw, Campbell, Colin² (AUTHOR) colincampbell@sandiego.edu, Sands, Sean³ (AUTHOR) ssands@swin.edu.au

Source: Journal of Service Management. 2020, Vol. 31 Issue 2, p187-202. 16p.

Subject Terms: *Natural language processing, *Hotel ratings & rankings, *Sentiment analysis, *Consumers' reviews

Brand signal quality of products in an asymmetric online information environment: An experimental study.

Authors: Tsao, Hsiu‐Yuan¹ (AUTHOR), Berthon, Pierre² (AUTHOR), Pitt, Leyland F.³ (AUTHOR) lpitt@sfu.ca, Parent, Michael³ (AUTHOR)

Source: Journal of Consumer Behaviour. Jul/Aug2011, Vol. 10 Issue 4, p169-178. 10p.

Subject Terms: *Product quality, *Information asymmetry, *Online information services, *Brand name products, *Consumers, *Markets, *Brand differentiation, Experiments

The asymmetric effect of review valence on numerical rating.

Authors: Tsao, Hsiu-Yuan^1,2 jodytsao@nchu.edu.tw, Chen, Ming-Yi^1,2 myc@dragon.nchu.edu.tw, Lin, Hao-Chiang Koong^1,2 koong@mail.nutn.edu.tw, Ma, Yu-Chun^1,2 coldlavender@gmail.com

Source: Online Information Review. 2019, Vol. 43 Issue 2, p283-300. 18p.

Subject Terms: *CUSTOMER satisfaction, *SENTIMENT analysis, *COMPUTER software, *PRODUCT reviews, *THEATER reviews, *MUSCLE strength

Determinant Factors on the Success of Adoption of B2BEC for Manufacturers (SMEs) in Singapore.

Authors: Ramaseshan, B., Wing, Wong Tuck, Tsao, Hsiu-Yuan

Source: Marketing, Technology & Customer Commitment in the New Economy; 2015, p190-194, 5p

The Relationship Between Customer Equity and Market Value.

Authors: Tsao, Hsiu-Yuan, Chao, Hsin-Yu

Source: LIss 2014; 2015, p725-729, 5p

Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size.

Authors: Tsao, Hsiu-Yuan, Campbell, Colin, Ma, Junzhao, Pitt, Leyland

Source: Journal of Marketing Analytics. Dec2014, Vol. 2 Issue 4, p205-217. 13p.

Subject Terms: *Customer equity, *Customer relations, *Market share, *Budget, *Cost control, *Investments

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Sentiment Analysis of Brand Personality Positioning Through Text Mining.

Authors: Lu, Ruei-Shan, Tsao, Hsiu-Yuan, Lin, Hao-Chaing Koong, Ma, Yu-Chun, Chuang, Cheng-Tung

Source: Journal of Information Technology Research; Jul-Sep2019, Vol. 12 Issue 3, pN.PAG-N.PAG, 1p

Budget Allocation for Customer Acquisition and Retention to Balance Market Share Growth and Customer Profitability.

Authors: Tsao, Hsiu-Yuan

Source: Thriving in a New World Economy; 2016, p130-130, 1p

The Moderating Effect of Brand-Inertia on the Relationship between Switching Cost and Loyalty.

Authors: Tsao, Hsiu-Yuan

Source: Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference; 2015, p276-276, 1p