Social Media Marketing Activities and Their Effect on Brand Loyalty Among Generations

Authors: Diana Fajarwati, Tiya Nur Haliza

Source: Journal of Enterprise and Development, Vol 6, Iss 3 (2024)

Subject Terms: brand loyalty, consumer brand engagement, gen Y, gen Z, Finance, HG1-9999, Economics as a science, HB71-74

File Description: electronic resource

Relation: https://journal.uinmataram.ac.id/index.php/jed/article/view/11170; https://doaj.org/toc/2715-3118; https://doaj.org/toc/2685-8258

Access URL: https://doaj.org/article/7b54b7523d944f349266fd00a00761a3