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1Academic Journal
Authors: Song, Camilla Eunyoung (AUTHOR) eunysong@cityu.edu.hk, Sela, Aner (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p473-488. 16p. 2 Charts, 2 Graphs.
Subject Terms: *Smartphones, *Mobile marketing, *Customization, *Consumer preferences, Mobile apps, Uniqueness (Philosophy), Self-expression, Choice (Psychology), Theory of self-knowledge
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2Academic Journal
Source: In Organizational Behavior and Human Decision Processes November 2020 161:142-157
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3Academic Journal
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4Conference
Source: Academy of Management Annual Meeting Proceedings; 2018, Vol. 2018 Issue 1, p1-1, 1p