The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement

Authors: Song, G., Gazi, M.A.I., Waaje, A., Roshid, M.M., Karim, R., Rahaman, M.A., Min, Z., Senathirajah, A.R.B.S.

Source: IEEE Access Access, IEEE. 13:40331-40353 2025