Did Brand CSR Responses to the Pandemic Affect Brand Performance?
American Marketing Association (AMA) winter academic conference (Reconnecting and reconceiving the marketplace)

Authors: Taher, Ahmed, Rizkalla, Amy

Source: AMA educators proceedings. 34(1):168-170

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCCN608151021&indx=1&recIds=ETOCCN608151021

How brand CSR responses to the pandemic impact brand value, growth, and rank.

Authors: Taher, Ahmed, Rizkalla, Amy

Source: Humanities & Social Sciences Communications; 9/26/2024, Vol. 11 Issue 1, p1-8, 8p

Subject Terms: BRAND equity, COVID-19 pandemic, CUSTOMER services, BRAND name products, SOCIAL responsibility of business