Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns.

Authors: Monteverde, Giulia¹ (AUTHOR) giulia.monteverde@unifi.it, Cammarota, Antonella² (AUTHOR), Serafini, Ludovica³ (AUTHOR), Quadri, Martina⁴ (AUTHOR)

Source: Journal of Marketing Management. Feb2025, Vol. 41 Issue 1/2, p200-235. 36p.

Subject Terms: *Marketing literature, Digital technology, Academic debating, Anthropomorphism, Human voice

Systematic Review Research in Marketing Scholarship: Optimizing Rigor.

Authors: Coombes, Philip¹ (AUTHOR) p.coombes@yorksj.ac.uk

Source: International Journal of Market Research. Nov2024, Vol. 66 Issue 6, p687-693. 7p.

Subject Terms: *Marketing literature, *Marketing research, Research personnel, Scholarly method, Scholarly periodicals

Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage.

Authors: Dam, Christian¹ (AUTHOR) christian.dam@gu.se, Hartmann, Benjamin J.¹ (AUTHOR), Brunk, Katja H.² (AUTHOR)

Source: Journal of Marketing Management. Aug2024, Vol. 40 Issue 9/10, p795-819. 25p.

Subject Terms: *Marketing literature, *Marketing management, *Marketing research, *Consumers, Nostalgia

An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains.

Authors: Maubisson, Laurent¹ (AUTHOR) laurent.maubisson@univ-tours.fr, Mencarelli, Rémi² (AUTHOR), Rivière, Arnaud¹ (AUTHOR)

Source: International Journal of Market Research. Mar/May2024, Vol. 66 Issue 2/3, p321-344. 24p.

Subject Terms: *Empirical research, *Marketing literature, *Consumers, *Promoters, *Chain stores

Towards a conceptualization of secrecy in marketing.

Authors: Berthon, Pierre¹ (AUTHOR), Lord Ferguson, Sarah² (AUTHOR) stl10@sfu.ca, Hannah, David² (AUTHOR), Parent, Michael² (AUTHOR)

Source: Journal of Strategic Marketing. Feb2025, Vol. 33 Issue 1, p19-34. 16p.

Subject Terms: *Communication in marketing, *Marketing literature, *Market value, *Value creation, Reputation

'You need to change how you consume': ethical influencers, their audiences and their linking strategies.

Authors: Aboelenien, Aya¹ (AUTHOR) aya.aboelenien@hec.ca, Baudet, Alex¹ (AUTHOR), Chow, Ai Ming² (AUTHOR)

Source: Journal of Marketing Management. Sep2023, Vol. 39 Issue 11/12, p1043-1070. 28p. 2 Color Photographs, 1 Diagram, 1 Chart.

Subject Terms: *Influencer marketing, *Marketing literature, *Government policy

Portable Sensors for Dynamic Exposure Assessments in Urban Environments: State of the Science.

Authors: Hofman, Jelle¹ (AUTHOR) jelle.hofman@vito.be, Lazarov, Borislav¹ (AUTHOR), Stroobants, Christophe² (AUTHOR) martine.vanpoppel@vito.be, Elst, Evelyne² (AUTHOR), Smets, Inge² (AUTHOR), Van Poppel, Martine² (AUTHOR)

Source: Sensors (14248220). Sep2024, Vol. 24 Issue 17, p5653. 20p.

Subject Terms: *AIR quality, *MARKETING literature, *DETECTORS, *HUMIDITY, *POLLUTANTS

The phenomenon of brand hate: a systematic literature review.

Authors: Taqi, Muhammad¹ (AUTHOR) muhtaqi786@gmail.com, Bagozzi, Richard P.² (AUTHOR), Tuğrul, Tuğba³ (AUTHOR), Yaprak, Attila⁴ (AUTHOR)

Source: Journal of Marketing Theory & Practice. Jul2024, p1-28. 28p. 3 Illustrations.

Subject Terms: *Branding (Marketing), *Marketing literature, *Consumer psychology, Conceptual models, Research personnel

Dynamic capabilities and multi-sided platforms: Fostering organizational agility, flexibility, and resilience in B2B service ecosystems.

Authors: Heikinheimo, Minna¹ (AUTHOR) minna.heikinheimo@uef.fi, Hautamäki, Pia² (AUTHOR) pia.hautamaki@lut.fi, Julkunen, Saara³ (AUTHOR) saara.julkunen@uef.fi, Koponen, Jonna³ (AUTHOR) jonnapauliina.koponen@uef.fi

Source: Industrial Marketing Management. Feb2025, Vol. 125, p179-194. 16p.

Subject Terms: *Dynamic capabilities, *Marketing literature, *Market volatility, *Organizational research, Digital technology

Mobile applications’ stickiness: a review and future research program.

Authors: Kostopoulos, Ioannis¹ (AUTHOR) i.kostopoulos@ljmu.ac.uk, Stocchi, Lara² (AUTHOR), Pourazad, Naser³ (AUTHOR), Michaelidou, Nina⁴ (AUTHOR)

Source: Journal of Strategic Marketing. Mar2025, p1-13. 13p. 1 Illustration.

Subject Terms: *Marketing literature, *Information sharing, *Marketing strategy, Mobile apps, Academia

A literature review on political uncertainty and stock market behaviour.

Authors: Sharma, Sugandha¹ (AUTHOR) sharmasugandha024@gmail.com, Bangur, Peeyush² (AUTHOR)

Source: Asian Journal of Comparative Politics. Jun2024, Vol. 9 Issue 2, p291-307. 17p.

Subject Terms: ECONOMIC uncertainty, MARKETING literature, EVENT marketing, BUSINESS cycles, CONCEPTUAL models

Bytes of affect: unveiling the emergence of the responsible menopause consumer on social media.

Authors: Schneider Dallolio, Adriana, Abdalla, Carla Caires, Ferraz, Sofia Batista

Source: Journal of Marketing Management; Mar2025, Vol. 41 Issue 3/4, p312-342, 31p

Subject Terms: INFLUENCER marketing, DIGITAL technology, MEDICAL personnel, MARKETING literature, AFFECT (Psychology)

Untangling the Duality of Emerging Market Firms' Response to Outward Foreign Direct Investment Policies on Their Innovation Performance: A Resource Dependence Perspective.

Authors: Wang, Yueqi, Xu, Wanqiu, Guo, Bin

Source: Journal of International Marketing; Mar2025, Vol. 33 Issue 1, p71-91, 21p

Subject Terms: FOREIGN investments, EMERGING markets, CORPORATE governance, INTERNATIONAL markets, MARKETING literature

How Does the Relevance of Firm-Generated Content to Products Affect Consumer Brand Attitudes?

Authors: Li, Yao¹, Yin, Ying¹, Wang, Zhiqiang¹, hndxsxywzq@163.com

Source: Journal of Theoretical & Applied Electronic Commerce Research; Mar2025, Vol. 20 Issue 1, p19, 18p

WHAT IS EMO-DECISION-MAKING CONTAGION? THE CONCEPT AND MECHANISMS.

Alternate Title: ¿QUÉ ES EL CONTAGIO EMOTIVO? CONCEPTO Y MECANISMOS.
O QUE É O CONTÁGIO DA TOMADA DE DECISÕES EMOCIONAIS? O CONCEITO E OS MECANISMOS.

Authors: Chaabi, Antar¹ chaabiantar@yahoo.fr, Toukabri, Maher² maher.toukab@nbu.edu.sa

Source: International Journal of Professional Business Review (JPBReview). 2024, Vol. 9 Issue 11, p1-29. 29p.

Subject Terms: *Marketing literature, Social influence, Empathy, Research personnel, Emotions

Refocusing and Futuring Perspectives on AI in Marketing.

Authors: Hyman, Michael R.^1,2 (AUTHOR) mhyman@nmsu.edu, Lukosius, Vaidas³ (AUTHOR)

Source: Journal of Macromarketing. Dec2024, Vol. 44 Issue 4, p906-919. 14p.

Subject Terms: *Marketing literature, *Artificial intelligence, *Marketing, *Forecasting

Whistleblowing intensity and distributor compliance in marketing channel networks.

Authors: Jiang, Sihan¹ (AUTHOR) jiangsihan0404@foxmail.com, Shen, Lu² (AUTHOR) shl925@foxmail.com, Zhang, Chuang² (AUTHOR) zhangchuang@dlut.edu.cn, Zhang, Xubing³ (AUTHOR) msxubing@polyu.edu.hk

Source: European Journal of Marketing. 2024, Vol. 58 Issue 12, p2732-2756. 25p.

Subject Terms: *Automobile industry, *Marketing literature, *Marketing channels, *Whistleblowing, Perceived control (Psychology), Trust, Institutional environment

Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns.

Authors: Bhatt, Viral¹ (AUTHOR), Pandey, Sudhir² (AUTHOR), Patel, Ritesh³ (AUTHOR), Ghodake, Shamrao³ (AUTHOR), Jariwala, Harsha⁴ (AUTHOR), Thomas, Sujo² (AUTHOR) sujo.thomas@ahduni.edu.in

Source: Journal of Nonprofit & Public Sector Marketing. Jan-Mar2025, Vol. 37 Issue 1, p80-104. 25p.

Subject Terms: *Internet privacy, *Marketing literature, *Nonprofit organizations, *Charitable giving, *Crowd funding, Trust, Satisfaction

Planning, Property, and Political Logics of Development Compared.

Authors: Phelps, Nicholas A. (AUTHOR) nicholas.phelps@unimelb.edu.au

Source: Journal of the American Planning Association. 2025, Vol. 91 Issue 1, p144-156. 13p.

Subject Terms: *Urban planning, *Marketing literature, Educational planning, Political development, Urban education

Triadic multilevel psychic distance in firm internationalization.

Authors: Safari, Aswo¹ (AUTHOR) aswo.safari@mdu.se

Source: International Marketing Review. 2024, Vol. 41 Issue 7, p23-58. 36p.

Subject Terms: *Target marketing, *Marketing literature, *International markets, *Export marketing, *Globalization