Cancel anytime!: How easy cancellation options enhance purchase intentions for services that require long-term commitments

Authors: Park, Sohyeon, Kim, Kacy, Park, Seolwoo, Choi, Yung Kyun, Yoon, Sukki

Source: In Journal of Retailing and Consumer Services November 2023 75

Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals

Authors: Lee, Younghwa, Bakpayev, Marat, Yoon, Sukki, Kim, Kacy

Source: Journal of consumer marketing. 40(6):702-711

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100188367866.0x000001&indx=1&recIds=ETOCvdc_100188367866.0x000001

The mind of the beholder: congruence effects in luxury product placements

Authors: Rossi, Patricia, Pantoja, Felipe, Yoon, Sukki, Kim, Kacy

Source: International journal of advertising. 42(3):562-588

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100178622487.0x000001&indx=1&recIds=ETOCvdc_100178622487.0x000001

Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals

Authors: Kim, WooJin, Ryoo, Yuhosua, Yoon, Sukki, Kim, Kacy

Source: International journal of advertising. 40(8):1320-1342

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100138286396.0x000001&indx=1&recIds=ETOCvdc_100138286396.0x000001

Slow versus fast: how speed-induced construal affects perceptions of advertising messages

Authors: Yoon, Sukki, Bang, Hyejin, Choi, Dongwon, Kim, Kacy

Source: International journal of advertising. 40(2):225-245

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100117717695.0x000001&indx=1&recIds=ETOCvdc_100117717695.0x000001

Culture and Health Persuasion: Differences between Koreans and Americans

Authors: Yoon, Sukki, Lalwani, Ashok K., Vargas, Patrick T., Kim, Kacy, Taylor, Charles R.

Source: Journal of current issues and research in advertising. 42(1):83-101

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100114766079.0x000001&indx=1&recIds=ETOCvdc_100114766079.0x000001

Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth.

Authors: Rialti, Riccardo, Zollo, Lamberto, Kim, Kacy, Yoon, Sukki

Source: Psychology & Marketing; Dec2024, Vol. 41 Issue 12, p3041-3059, 19p

Subject Terms: BRAND name products, CONSUMER attitudes, INTERNET marketing, INFLUENCER marketing, WORD of mouth advertising

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From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce.

Authors: Kim, Kacy¹ (AUTHOR) kkim2@bryant.edu, Ryoo, Yuhosua² (AUTHOR), Manika, Danae³ (AUTHOR), Yoon, Nathan⁴ (AUTHOR), Yoon, Sukki¹ (AUTHOR)

Source: Psychology & Marketing. Sep2024, Vol. 41 Issue 9, p2033-2056. 24p.

Subject Terms: *Consumer preferences, *Consumer attitudes, *Marketing, Attitude change (Psychology), Anthropomorphism, Farm produce, Food waste, Aesthetics

Price transparency in international retailing on digital platforms.

Authors: Kim, Kacy¹ (AUTHOR) kkim2@bryant.edu, Ryoo, Yuhosua² (AUTHOR) yryoo@d.umn.edu, Zdravkovic, Srdan¹ (AUTHOR) szdravko@bryant.edu, Yoon, Sukki¹ (AUTHOR) syoon@bryant.edu

Source: International Marketing Review. 2024, Vol. 41 Issue 5, p1133-1160. 28p.

Subject Terms: *Consumer attitudes, *Prices, *Value (Economics), *Brand equity, Digital technology, Interpersonal conflict

The IMC mixes that trucking managers use

Authors: Garber, Jr, Lawrence L., Kim, Kacy, Dotson, Michael J.

Source: Journal of business & industrial marketing. 35(12):2067-2077

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100120267370.0x000001&indx=1&recIds=ETOCvdc_100120267370.0x000001

Red Sox versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance

Authors: Yoon, Sukki, Kim, Kacy, Beltis, A. J., Logan, John, Subramanian, Gayatri

Source: Journal of global sport management. 5(3):308-319

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100111043956.0x000001&indx=1&recIds=ETOCvdc_100111043956.0x000001

Five Seconds to the Ad : How Program-Induced Mood Affects Ad Countdown Effects

Authors: Venmahavong, Tiffany, Yoon, Sukki, Kim, Kacy K., Yoo, Chan Yun

Source: Journal of Advertising, 2019 Apr 01. 48(2), 232-241.

Access URL: https://www.jstor.org/stable/48542267

Active bidders versus smart bidders

Authors: Kim, Kacy K., Gravier, Michael J., Yoon, Sukki, Oh, Sangdo

Source: European journal of marketing. 53(4):585-606

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100121338514.0x000001&indx=1&recIds=ETOCvdc_100121338514.0x000001

Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals

Authors: Kim, Kacy, Kim, Sujin, Corner, Gabrielle, Yoon, Sukki

Source: Journal of promotion management. 25(3):314-327

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100091858043.0x000001&indx=1&recIds=ETOCvdc_100091858043.0x000001

Text versus pictures in advertising: effects of psychological distance and product type

Authors: Choi, Yung Kyun, Yoon, Sukki, Kim, Kacy, Kim, Yeonshin

Source: International journal of advertising. 38(4):528-543

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100086599376.0x000001&indx=1&recIds=ETOCvdc_100086599376.0x000001

The effects of eWOM volume and valence on product sales – an empirical examination of the movie industry

Authors: Kim, Kacy, Yoon, Sukki, Choi, Yung Kyun

Source: International journal of advertising. 38(3):471-488

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100081407486.0x000001&indx=1&recIds=ETOCvdc_100081407486.0x000001

How liberals and conservatives respond to feasibility and desirability appeals in anti-tobacco campaigns

Authors: Lee, Younghwa, Yoon, Sukki, Chun, Seungwoo, Park, Chanmo, Kim, Kacy

Source: Asian journal of communication. 29(1):55-72

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100074645535.0x000001&indx=1&recIds=ETOCvdc_100074645535.0x000001

'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands

Authors: Kim, Kacy K., Williams, Jerome D., Wilcox, Gary B.

Source: International journal of advertising. 35(1):42-60

Availability: http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100033234172.0x000001&indx=1&recIds=ETOCvdc_100033234172.0x000001

Branded entertainment: Gender differences in reactions to star ratings.

Authors: Kim, Kacy¹ kkim2@bryant.edu, Park, Chanmo², Yoon, Sukki¹, Choi, Yung Kyun³, Oh, Sangdo⁴, Lee, Jooyoung⁵

Source: Journal of Consumer Behaviour. Mar/Apr2019, Vol. 18 Issue 2, p166-176. 11p.

Subject Terms: *Branded entertainment, *Consumer behavior, Gender differences (Psychology), Film content ratings, Social media