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  1. 1
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    Through the Partisan Looking Glass: Evidence of Asymmetric Credibility and Persuasion Effects of Unverified Negative Brand Information on Social Media.

    Authors: Althuizen, Niek1 (AUTHOR) n.althuizen@montpellier-bs.com

    Source: Journal of Advertising. Jan-Mar2025, Vol. 54 Issue 1, p139-149. 11p.

    Subject Terms: *Brand evaluation, Mirrors, Social media, Research personnel, Disinformation

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    Academic Journal

    Identification with brands having heritage: is morality more important than sociability and competence?

    Authors: Meyer, Caroline1 (AUTHOR) cmeyer@ae.uni-kiel.de

    Source: Journal of Marketing Management. Dec2024, Vol. 40 Issue 17/18, p1570-1601. 32p.

    Subject Terms: *Brand evaluation, *Branding (Marketing), *Brand identification, Stereotype content model, Social values

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