BEYOND CONTROVERSY: EXPLORING HOW VIRTUAL INFLUENCERS AFFECT CREDIBILITY AND ENGAGEMENT IN PERSUASIVE COMMUNICATION.

Authors: Yu-Chi Su¹, Ling-Yen Pan¹ claudiapan@mail.ntpu.edu.tw

Source: AMA Winter Academic Conference Proceedings. 2025, Vol. 36, p129-132. 4p.

Subject Terms: *Consumer behavior, *Marketing strategy, *Artificial intelligence in business, *Branding (Marketing), Elaboration likelihood model

Offline visit intention of online patients: the Grice's maxims and patient involvement.

Authors: Cao, Xianye^1,2 (AUTHOR), Liu, Yongmei² (AUTHOR) liuyongmeicn@163.com, Fang, Zian² (AUTHOR), Zhu, Zhangxiang³ (AUTHOR)

Source: BMC Medical Informatics & Decision Making. 3/6/2025, Vol. 25 Issue 1, p1-19. 19p.

Subject Terms: *ELABORATION likelihood model, *PATIENT participation, *INTERNET content, *INFORMATION measurement, *CONSULTING firms

Privacy Relevance and Disclosure Intention in Mobile Apps: The Mediating and Moderating Roles of Privacy Calculus and Temporal Distance.

Authors: Chen, Ming¹ (AUTHOR), Chen, Meimei¹ (AUTHOR) cmm@dhu.edu.cn

Source: Behavioral Sciences (2076-328X). Mar2025, Vol. 15 Issue 3, p324. 22p.

Subject Terms: *PSYCHOLOGICAL distance, *ELABORATION likelihood model, *REWARD (Psychology), *INDIVIDUALS' preferences, *INFORMATION technology security

The more, the not merrier? exploring information overload in the context of electronic word-of-mouth (eWOM).

Authors: Wang, Linde¹ (AUTHOR), Güçlü, Burçin² (AUTHOR) burcin.guclu@icn-artem.com

Source: Journal of Marketing Communications. Feb2025, Vol. 31 Issue 1, p81-98. 18p.

Subject Terms: *Information resources management, *Consumer education, *Sentiment analysis, Elaboration likelihood model, Information overload, Logistic regression analysis, Word-of-mouth communication

Company/Entity: X Corp.

Uncovering How Information Quality Shapes Diverse User Engagement on Content Community Platforms: Harnessing Deep Learning for Feature Extraction.

Authors: Wang, Yanzi^1,2 (AUTHOR) 3092059@nyist.edu.cn, Wang, Min³ (AUTHOR) 2023994939@nit.edu.cn, Zhu, Zhen¹ (AUTHOR) 2023994939@nit.edu.cn, Ye, Haoxiang¹ (AUTHOR)

Source: Journal of Theoretical & Applied Electronic Commerce Research. Dec2024, Vol. 19 Issue 4, p2673-2693. 21p.

Subject Terms: *Customer cocreation, Elaboration likelihood model, Feature extraction, Information dissemination

Why do funders support social welfare crowdfunding platforms? An elaboration likelihood perspective.

Authors: Sajjad, Aqsa^1,2 (AUTHOR), Zhang, Qingyu¹ (AUTHOR) q.yu.zhang@gmail.com, Alarifi, Ghadah² (AUTHOR), Battisti, Enrico³ (AUTHOR), Arrigo, Elisa⁴ (AUTHOR)

Source: Business Ethics, the Environment & Responsibility. Jan2025, Vol. 34 Issue 1, p231-245. 15p.

Subject Terms: *Social services, *Crowd funding, Elaboration likelihood model, Social consciousness, Social values, Human behavior models

Green ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens.

Authors: Kumar, Prashant¹ (AUTHOR), Jhawar, Anand^1,2 (AUTHOR) ajhawar@imt.edu, Shetty, Khyati³ (AUTHOR), Varshney, Sanjeev¹ (AUTHOR)

Source: Journal of Marketing Theory & Practice. Feb2025, p1-14. 14p. 1 Illustration.

Subject Terms: *Consumer expertise, *Brand loyalty, *Branding (Marketing), Elaboration likelihood model, Trust

Sigara Karşıtı Kamu Spotlarının Genişletilmiş Paralel Süreç Modeli ve Ayrıntılandırma Olasılığı Modeli Çerçevesinde Değerlendirilmesi.

Alternate Title: Evaluating Anti-Smoking Public Service Announcements Using the Extended Parallel Process Model and Elaboration Likelihood Model.

Authors: BİCAL, Adil¹ adilbical@gantep.edu.tr

Source: Gaziantep University Journal of Social Sciences. Jan2025, Vol. 24 Issue 1, p16-34. 19p.

Subject Terms: *PUBLIC service advertising, *ELABORATION likelihood model, *CONSCIOUSNESS raising, *ANTI-smoking campaigns, *TOBACCO use

Factors Influencing the Adoption of UMANG Apps in India: Evidence and Perspective.

Authors: Chakraborty, Debarun¹ (AUTHOR)

Source: International Journal of Electronic Government Research. Jan-Dec2025, Vol. 21 Issue 1, p1-16. 16p.

Subject Terms: *TRUST, ELABORATION likelihood model, INDIANS (Asians), INTENTION, MOBILE apps

Factors Influencing the Adoption of UMANG Apps in India: Evidence and Perspective.

Source: International Journal of Electronic Government Research. Jan-Dec2025, Vol. 21 Issue 1, p1-16. 16p.

Subject Terms: *TRUST, ELABORATION likelihood model, INDIANS (Asians), MOBILE apps, INTENTION

Toward Better Customer Engagement: The Mediating Role of Cognitive and Behavioral Trust in Search and Social Media Platforms.

Authors: Thakur, Ramendra (AUTHOR) ramendra.thakur@louisiana.edu, John, Joby (AUTHOR) jjohn@louisiana.edu

Source: International Journal of Electronic Commerce. 2024, Vol. 28 Issue 4, p510-540. 31p.

Subject Terms: *Internet advertising, *Customer relations, Elaboration likelihood model, Trust, Digital technology

Unpacking Entrepreneurial Education: Learning Activities, Students' Gender, and Attitude Toward Entrepreneurship.

Authors: Padilla-Angulo, Laura¹ (AUTHOR) lpadilla@uloyola.es, García-Cabrera, Antonia M.² (AUTHOR) antonia.garcia@ulpgc.es, Lucia-Casademunt, Ana M.³ (AUTHOR)

Source: Academy of Management Learning & Education. Dec2022, Vol. 21 Issue 4, p532-560. 29p. 1 Diagram, 8 Charts.

Subject Terms: *Entrepreneurship, *Business education, Elaboration likelihood model, Entrepreneurship education, Gender, Intention, Attitude (Psychology)

Company/Entity: United States. Environmental Protection Agency

Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China.

Authors: Wu, Ting¹ (AUTHOR) wuting1248@stu.hit.edu.cn, Yu, Guang¹ (AUTHOR) yug@hit.edu.cn

Source: Behavioral Sciences (2076-328X). Oct2024, Vol. 14 Issue 10, p885. 17p.

Subject Terms: *ELABORATION likelihood model, *CRISIS communication, *COVID-19 pandemic, *PUBLIC support, *TRUST

Determinants of intention to use ChatGPT for obtaining shopping information.

Authors: Iranmanesh, Mohammad¹ (AUTHOR), Senali, Madugoda Gunaratnege² (AUTHOR), Ghobakhloo, Morteza^3,4 (AUTHOR), Foroughi, Behzad⁵ (AUTHOR) foroughi@isu.edu.tw, Yadegaridehkordi, Elaheh⁶ (AUTHOR), Annamalai, Nagaletchimee⁷ (AUTHOR)

Source: Journal of Marketing Theory & Practice. Jul2024, p1-18. 18p. 1 Illustration.

Subject Terms: *Shopping, ChatGPT, Elaboration likelihood model, Technology Acceptance Model, Intention, Exposition (Rhetoric)

Emojis as heuristic cues: The multifaceted role of emojis in online service interactions.

Authors: Shuqair, Saleh¹ (AUTHOR) saleh.shuqair@uib.es, Pinto, Diego Costa² (AUTHOR), Herter, Márcia Maurer³ (AUTHOR), Mattila, Anna⁴ (AUTHOR)

Source: Journal of Consumer Behaviour. Jul2024, Vol. 23 Issue 4, p1929-1941. 13p.

Subject Terms: *Digital communications, *Heuristic, Emoticons & emojis, Elaboration likelihood model

Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products.

Authors: Park, Sungjun¹ (AUTHOR), Wei, Xiao¹ (AUTHOR), Lee, Heejung² (AUTHOR) hjlee@cha.ac.kr

Source: Journal of Consumer Behaviour. Jul2024, Vol. 23 Issue 4, p1638-1652. 15p.

Subject Terms: *Consumer attitudes, *Human-computer interaction, *Internet marketing, Elaboration likelihood model, Structural equation modeling, Evidence gaps

The effect of syntax simplicity on crowdfunding performance.

Authors: Li, Yuanqing¹ (AUTHOR), Wu, Sibin² (AUTHOR) sibin.wu@utrgv.edu, Zhou, Wencang³ (AUTHOR)

Source: Venture Capital. Jul2024, Vol. 26 Issue 3, p303-326. 24p.

Subject Terms: *Crowd funding, Elaboration likelihood model, Simplicity, Syntax (Grammar)

Moved by Emotion and Persuaded by Reason: The Influence of Source Credibility and Travel Vlog Attributes on Tourism Destination Image.

Authors: Wang, JiaShu¹ (AUTHOR), Huang, An-Min¹ (AUTHOR) amhuang@hqu.edu.cn

Source: Journal of Quality Assurance in Hospitality & Tourism. Apr2025, p1-32. 32p. 2 Illustrations.

Subject Terms: *Place marketing, *Tourism, Elaboration likelihood model, Structural equation modeling, Form perception, Video blogs, Destination image (Tourism)

What drives trust building in live streaming E-commerce? From an elaboration likelihood model perspective.

Authors: Ding, Ruolin^1,2 (AUTHOR) 2020110885@mail.hfut.edu.cn, Chen, Xiayu^1,2 (AUTHOR) xychen@hfut.edu.cn, Wei, Shaobo^1,2 (AUTHOR) shaobow@hfut.edu.cn, Wang, Jiawen¹ (AUTHOR) 2016214465@mail.hfut.edu.cn

Source: Industrial Management & Data Systems. 2025, Vol. 125 Issue 3, p969-999. 31p.

Subject Terms: *Consumer behavior, *World Wide Web, *Commercial trusts, Elaboration likelihood model, Psychometrics, Tourists, Translators

Facilitating and Hindering Accurate Perceptions of Argument Strength: The Effects of Intergroup Bias and Intellectual Humility.

Authors: Montez, Daniel (AUTHOR) danielmontez@arizona.edu, Harwood, Jake (AUTHOR)

Source: Western Journal of Communication. Mar/Apr2025, Vol. 89 Issue 2, p395-414. 20p.

Subject Terms: Elaboration likelihood model, Argument, Outgroups (Social groups), Partisanship, Awareness, Humility