Advance Praise, Half Title Page, Series Page, Title Page, Copyright

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Acknowledgments

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Chapter 12. Brand Overload: the Coming Reckoning

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Chapter 11. Brand Promotion: Insights from Asia

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Chapter 10. Brand Revitalization: Energizing a Mature Brand

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Part III. Brand Performance

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Case Study III. Hotel il San Pietro Di Positano, Amalfi, Italy

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Case Study IV. Neemrana Hotels & Resorts, India

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Chapter 4. Brand Standards: What Guests Want

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Chapter 8. Return on Brand Investment: Payoffs from Brand Standards

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Chapter 9. Brand Downturns: Smart Investing During a Crisis

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Part IV. Brand Rejuvenation

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Cover

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Chapter 6. Brand Conversions: Rebranding to Unlock Brand Value

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Case Study II. Beach Enclave Luxury Villas, Turks and Caicos

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Chapter 7. Brand and Hotel Owner Relationships: Creating Shared Prosperity

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Chapter 5. Dual Branding: Creating Synergies

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Part II. Brand Configurations

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Chapter 2. Tomorrow's Guests: Who They Are, What They Want, and How to Win Them Over

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877

Case Study I. Barbados Tourism: Repositioning a Struggling Country Brand

Authors: Dev, Chekitan S.

Source: Hospitality Branding, Volume 2 : New Insights and Case Studies.

Availability: http://muse.jhu.edu/book/126877