Is There A Difference Between Hardcore and Casual Baseball Fans? An Empirical Study of Taiwan's 2023 WBC Spectator Motivations.

Authors: Tung-Lai Hu, Chuang-Min Chao, Chia-Hung Lin, Chih-Yung Wang, Chih-Ynn Tseng

Source: Journal of Marketing & Management; May2024, Vol. 15 Issue 1, p47-62, 16p

Subject Terms: BASEBALL fans, BASEBALL competitions, PROFESSIONAL identity, SPORTS business, EMPIRICAL research, MOTIVATION (Psychology), BASEBALL teams, VIDEO game development

Geographic Terms: TAIWAN