时尚社交媒体影响者可信度感知对消费者服装 购买意愿的影响. (Chinese)

Alternate Title: Effect of fashion social media influencers' perceived credibility on apparel purchase intention. (English)

Authors: 朱晓瑜, 田丙强, 曲洪建

Source: Wool Textile Journal; Feb2025, Vol. 53 Issue 2, p81-89, 9p

Subject Terms: INFLUENCER marketing, YOUNG consumers, FASHION marketing, MARKET saturation, STRUCTURAL analysis (Engineering)

奢侈品女装产品属性对消费者购买意愿的影响. (Chinese)

Alternate Title: Influence of luxury women's clothing product attributes on consumers' purchase intention. (English)

Authors: 孙若宸, 曲洪建

Source: Wool Textile Journal; Feb2025, Vol. 53 Issue 2, p71-80, 10p

Subject Terms: CONSUMER preferences, CONSUMER attitudes, CONFIRMATORY factor analysis, PRODUCT attributes, TRUST

虚拟试衣体验对消费者购买意愿的影响.

Alternate Title: Influence of virtual fitting experience on consumers purchase intentions.

Authors: 解晓溪¹, 曲洪建¹ quhongjian0535@126.com

Source: Journal of Xi'an Polytechnic University. 2024, Vol. 38 Issue 4, p33-41. 9p.

Subject Terms: *CONSUMER behavior, *MULTIPLE regression analysis, *RELATIONSHIP marketing, *CONSUMERS, *EMOTIONAL experience

服装品牌微信生态私域流量营销对顾客忠诚度的影响. (Chinese)

Alternate Title: Impact of WeChat ecological private domain marketing on customer loyalty for apparel brands. (English)

Authors: 田丙强, 朱晓瑜, 曲洪建

Source: Wool Textile Journal; May2024, Vol. 54 Issue 5, p57-65, 9p

纺织服装企业数字化转型对企业价值的影响.

Alternate Title: Impact of digital transformation on the value of textile and apparel enterprises.

Authors: 陈越新¹, 曲洪建¹ quhongjian0535@126.com, 董海宇¹

Source: Journal of Silk. 2024, Vol. 61 Issue 4, p1-8. 8p.

服装直播营销互动信息对消费者购买意愿的影响.

Alternate Title: The effect of interactive information on consumer purchase intention in live apparel marketing.

Authors: 孙若宸¹ quhongjian0535@126.com, 曲洪建¹

Source: Journal of Silk. 2024, Vol. 61 Issue 3, p84-96. 13p.

可持续发展背景下时装共享接受意愿的影响. (Chinese)

Alternate Title: Influence of willingness to accept fashion sharing in context of sustainable development. (English)

Authors: 汪宏峰, 张云鹤, 朱晓瑜, 田丙强, 曲洪建

Source: Journal of Shanghai University of Engineering Science / Shanghai Gongcheng Jishu Daxue Xuebao; Mar2024, Vol. 38 Issue 1, p101-110, 10p

虚拟主播特征对消费者服装购买意愿的影响. (Chinese)

Alternate Title: Influence of virtual anchor characteristics on consumers' clothing purchase intention. (English)

Authors: 冯润榴, 曲洪建

Source: Wool Textile Journal; Feb2024, Vol. 52 Issue 2, p103-113, 11p

品牌活化的传播策略与营销渠道的匹配效应研究.

Alternate Title: Research on the matching effect of brand activation communication strategy and marketing channel.

Authors: 侯津津¹ quhongjian0535@126.com, 曲洪建¹

Source: Journal of Silk. 2023, Vol. 60 Issue 10, p78-87. 10p.

全渠道背景下服装企业渠道整合质量对顾客渠道使用意愿的影响. (Chinese)

Alternate Title: The influence of channel integration quality on customers’ willingness to use channels in the context of omni-channel in apparel companies. (English)

Authors: 朱晓瑜, 田丙强, 曲洪建

Source: Journal of Silk; 2023, Vol. 60 Issue 8, p38-46, 9p

服装企业绿色信息对可持续消费行为的影响 ———基于绿色信任的中介效应分析. (Chinese)

Alternate Title: Influence of green information on sustainable consumption behavior of clothing enterprises——Analysis of mediating effect based on green trust. (English)

Authors: 张 翠, 曲洪建

Source: Basic Sciences Journal of Textile Universities / Fangzhi Gaoxiao Jichu Kexue Xuebao; Aug2023, Vol. 36 Issue 4, p54-63, 10p

Subject Terms: CONSUMER behavior, GREEN behavior, SUSTAINABLE consumption, CONSUMPTION (Economics), TRUST, AFFECTIVE computing

服装品牌社交电商平台宣传策略对消费者 购买意愿的影响:以小红书为例.

Alternate Title: Influence of clothing brand social e-commerce platform marketing strategy on consumers′ purchase intention: Taking Xiaohongshu as an example.

Authors: 冯润榴¹, 曲洪建¹ quhongjian0535@126.com

Source: Journal of Xi'an Polytechnic University. 2023, Vol. 37 Issue 4, p16-63. 10p.

Subject Terms: *CONSUMER attitudes, *CONSUMER behavior, *MULTIPLE regression analysis, *MARKETING strategy, *BRANDING (Marketing)

基于感知风险与感知价值的婚纱租赁 接受意愿影响因素. (Chinese)

Alternate Title: Influencing factors of wedding dress rental acceptance intention based on perceived risk and perceived value. (English)

Authors: 张云鹤, 田丙强, 曲洪建, 胡守忠

Source: Journal of Xi'an Polytechnic University; 2023, Vol. 37 Issue 4, p8-15, 8p

Subject Terms: WEDDING gowns, FACTOR analysis, REGRESSION analysis, LEASE & rental services

线上服装产品体验对消费者再购意愿的影响. (Chinese)

Alternate Title: Influence of online apparel product experience on consumers' repurchase intention. (English)

Authors: 张翠, 曲洪建, 钱佳韵

Source: Wool Textile Journal; 2023, Vol. 51 Issue 4, p55-61, 7p

Subject Terms: CUSTOMER satisfaction, CUSTOMER experience, FUTURES market, CONSUMERS, MARKETING strategy, PRAGMATICS

服装类短视频特征对消费者购买意愿的影响.

Alternate Title: The influence of clothing short video features on consumers' purchase intention.

Authors: 沈奕君¹ quhongjian0535@126.com, 曲洪建¹

Source: Journal of Silk. 2023, Vol. 60 Issue 1, p88-96. 9p.

中国纺织服装行业碳排放量的时空格局演变. (Chinese)

Alternate Title: Spatial-temporal evolution of carbon emissions in China′s textile and apparel industry. (English)

Authors: 黄倩倩, 曲洪建

Source: Wool Textile Journal; 2022, Vol. 50 Issue 11, p108-118, 11p

Subject Terms: CARBON emissions, CLOTHING industry, CARBON offsetting, GREENHOUSE gas mitigation, TEXTILE industry

Company/Entity: INTERGOVERNMENTAL Panel on Climate Change

基于认知Ｇ态度G行为意愿理论的仿冒 服装购买意愿的影响因素. (Chinese)

Alternate Title: Influencing factors of counterfeit clothing purchase intention based on cognitive-attitudinal-behavioral intention theory. (English)

Authors: 吴镓斌, 曲洪建

Source: Advanced Textile Technology; Jul2022, Vol. 30 Issue 4, p230-240, 11p

服装联名品牌形象对消费者购买意愿的影响. (Chinese)

Alternate Title: Influence of clothing joint brand image on consumer's purchase intention. (English)

Authors: 赵茂林, 曲洪建, 蔡建忠

Source: Wool Textile Journal; 2022, Vol. 50 Issue 3, p110-116, 7p

Subject Terms: CONSUMER behavior, BRAND image, CORPORATE image, CORPORATE purchasing, MODELS (Persons), QUALITY factor

网络直播情境下服装消费者冲动性 购买意愿的影响因素. (Chinese)

Alternate Title: Influencing factors of apparel consumers, impulsive purchase willingness in the context of webcasting. (English)

Authors: 许贺, 曲洪建, 蔡建忠

Source: Journal of Donghua University (Natural Science Edition); 2021, Vol. 47 Issue 5, p111-120, 10p

基于区块链技术的废旧纺织品再利用模式. (Chinese)

Alternate Title: Reuse model of waste textiles based on block chain technology. (English)

Authors: 马海景, 曲洪建

Source: Wool Textile Journal; 2021, Vol. 49 Issue 3, p100-105, 6p

Subject Terms: BLOCKCHAINS, WASTE recycling, TEXTILE waste, CORPORATE image, SOCIAL influence, WATER reuse, SUSTAINABLE urban development, VIRTUAL communities