نقض مقررات قانونی تبلیغات و بازاریابی در بسته بندی محصولات غذایی کودکان.

Alternate Title: Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study.

Authors: فریبا اسماعیل پو¹ esmaeilpourfariba@yahoo.com, حسن عباسی² abbassi_hassan@yahoo.com, رضا پرستش³ parastesh@guilan.ac.ir

Source: New Marketing Research Journal. Autumn2024, Vol. 14 Issue 3, p135-153. 19p.

Subject Terms: *Food industry, *Marketing strategy, *Legal advertising, Non-alcoholic beverages, Food marketing, Food advertising

Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study

Authors: فریبا اسماعیل پور, kambiz Heidarzadeh Hanzaee, Yazdan Mansourian, محسن خون سیاوش

Source: ‫مدیریت بازرگانی, Vol 8, Iss 4, Pp 744-721 (2017)

Subject Terms: children, Promotional cartoon characters, Overweight stereotype, Food, Business, HF5001-6182

File Description: electronic resource

Relation: https://jibm.ut.ac.ir/article_61297_93331be69a5ce8d0c0461f443bec4074.pdf; https://doaj.org/toc/2008-5907; https://doaj.org/toc/2423-5091

Access URL: https://doaj.org/article/d70d47298b8e4c9782d2815c91dd1a02